Getting Started... Understand current marketing performance across ATL, BTL and Social, including contribution to revenue. Review existing campaigns, creative output and agency setup. Assess team capability, structure and ways of working. Build relationships with key stakeholders across Growth, Product, Data, Operations and CS/CEC. Take ownership of the MarCom marketing plan, budget and priorities. Deliver your first integrated ATL + BTL + Social campaign with clear, measurable outcomes. Establishing Your Impact… Own the Marketing & Communications strategy across all markets. Translate business targets into clear quarterly and monthly marketing roadmap with clear priorities and accountability. Lead ATL and BTL strategy in the UK, ensuring campaigns are tested, optimised and scaled based on performance. Define and execute the roadmap for ATL expansion across European markets. Drive European growth by establishing effective localisation, messaging and campaign execution across markets and channels. Own brand localisation, ensuring tone of voice and copy are adapted for local audiences while maintaining consistency. Manage senior stakeholder relationships across departments and ensure marketing is aligned with business priorities. Lead major cross-business initiatives requiring senior coordination and delivery ownership. Own audience segmentation, targeting and insight development across markets. Driving Excellence… Improve the quality and effectiveness of marketing output across all channels. Strengthen the internal creative function, reducing reliance on external agencies. Implement clear planning, briefing and execution processes. Ensure the team operates with clear roles, ownership and accountability. Embed performance tracking across all marketing activity, including ATL. Use data and insight to inform decisions and improve outcomes. Continuously optimise campaigns through testing of creative, messaging and media. Introduce structured testing of new channels and opportunities, with a focus on scalable, commercially viable results. Identify and implement automation opportunities, particularly across social and content workflows. Own budgeting, forecasting and spend tracking, ensuring clear prioritisation and return on investment. Brand and Comms operations Own the marketing planning architecture, including campaign calendars, channel frameworks and briefing models. Implement ways of working that improve cross-team collaboration and reduce operational friction. Partner with Growth and Data teams to align on measurement, attribution and demand generation. Manage agency relationships to ensure high standards of delivery, strategic contribution and accountability. Build scalable systems and processes to support expansion into additional European markets.