Own and drive the integrated marketing, communications, and events agenda to build reputation, align senior leadership, and generate measurable demand, underpinned by data‑driven audience insights and strong brand governance.

• Leadership and strategy: shape the department’s plans, model inclusive values, and guide cross‑functional collaboration with senior leaders.
• Demand and measurement: own end‑to‑end demand and conversion frameworks, oversee CRM data maturity, and report performance via CRM dashboards and Power BI.
• Brand and external positioning: evolve our brand, articulate clear value propositions, and oversee high‑quality owned outputs and events to engage audiences.
• Delivery across channels: oversee marketing, events, content production, and internal communications to ensure timely, on‑budget execution.

Notes: this summary focuses on the core ownership areas of strategy, data‑driven execution, brand governance, and cross‑functional leadership as described in responsibilities.