Responsibilities

• Elaborate the 3-year action plan , in close collaboration with the region, the local ExCo , and drive the local implementation in alignment with brand guidelines, regional ambitions and local market dynamics.
• BRAND COMMUNICATION EXCELLENCE: Lead the deployment of 360° initiatives to strengthen brand equity and increase brand desirability within the market .
• Maintain strong relationships with key press and identify opportunities for high visibility brand and creations stories in partnership with HQ and the region.
• Implement the Maison image and guidelines through media plan definition and P ress , PR , Ambassadorship and Events.
• Plan, manage and monitor the local A&P investment budget, in coordination with regional Communication teams.
• PERFORMANCE & MARKET INSIGHTS: Track and analyse brand awareness and appreciation, identify areas for improvement, and implement corrective actions to achieve targets.
• Analyse findings of competitive surveys to anticipate competitor actions and develop proactive action plans to maintain a competitive edge.
• PRODUCT PORTFOLIO PERFORMANCE: Oversee the execution of local product plans to achieve sales targets across product categories and channels, including product launches.
• Drive the performance of product categories by supporting boutiques and specialist partners with effective product launches leveraging strong in-store visibility, impactful visual merchandising and dedicated training.
• Collaborate with the local and regional Operations teams to ensure optimal stock levels for retail and wholesale channels and maximize sales potential.

Requirements

• You are a highly accomplished and results-oriented Marketing & Communication leader, ready to drive brand growth and achieve measurable marketing and communication outcomes.
• With over 15 years of proven success and a Master's degree in Business Administration , Marketing, or a related field, you bring a wealth of international managerial experience and a demonstrated ability to consistently exceed performance standards.
• You are an agile, inspiring, deeply customer- focused and commercially driven leader.
• Possessing strong leadership and exceptional interpersonal skills, you excel at building and motivating high-performing teams.
• As a true team player, driven by a passion for excellence, and possessing outstanding communication skills in English, you are poised to make a significant impact on the UK&I market.