Responsibilities

• Marketing planning and performance Develop and deliver practice marketing plans aligned to business objectives. Use performance data and local insight to identify priorities and opportunities. Support demand-challenged and business-critical practices with targeted marketing activity. Monitor performance and make recommendations to improve results.
• Campaign delivery Plan and deliver local, regional and treatment-led campaigns. Coordinate activity across digital, creative and agency partners. Deliver campaigns on time, within budget and focused on ROI. Track and report on campaign performance and outcomes.
• Stakeholder management Build strong relationships with Operations Managers, Practice Managers and Clinical leaders. Provide clear marketing recommendations based on insight and data. Share best practice and support adoption of marketing initiatives.
• Practice support Help practices understand and implement effective marketing activity. Deliver training and guidance on marketing tools, campaigns and best practice. Work with Marketing Advisors to ensure appropriate support is provided across the estate.
• Governance and reporting Ensure all activity complies with brand and regulatory requirements. Report on performance, successes, risks and opportunities. Identify ways to improve marketing effectiveness and efficiency.
• Success Measures Growth in new patient enquiries and acquisition. Improved practice performance. Successful delivery of marketing campaigns. Positive stakeholder engagement. Demonstrable return on marketing investment

Requirements

• 2+ years’ experience in a multisite or matrix organisation, ideally in marketing, campaign management, consulting, or account management.
• Strong commercial, analytical and problem-solving skills.
• Experience interpreting data and turning insight into action.
• Excellent organisational and stakeholder management skills.
• Understanding of digital marketing, including PPC, social media and campaign performance.
• Experience managing agency or supplier relationships.

Preferred

• Multi-site, healthcare or consumer-facing experience desirable.
• Degree (or equivalent experience) in Marketing, Communications, Business, or similar field preferred.
• Professional marketing training or certificates (CIM, digital marketing courses) desirable but not essential.

Benefits

• Bonus scheme which recognises our combined contribution
• 25 days of annual leave plus bank holidays, special days off (such as your birthday), and the opportunity to purchase up to 3 additional annual leave days
• Enhanced maternity and paternity leave
• Life assurance and contributory pension scheme
• Health and Wellbeing benefits, including an expensed dental check-up and hygienist appointment per year, confidential helpline and counselling services, and access to a 24/7 GP service