Responsibilities

• Manage the relationship with external marketing agencies, ensuring website, SEO and PPC activity is planned, delivered and continually improved.
• Review SEO and PPC performance, identifying opportunities and ensuring activity is aligned with business objectives.
• Understand key digital marketing metrics including website traffic, rankings, conversion rates, lead generation and campaign performance.
• Challenge agency recommendations and ensure actions are tracked and progressed.
• Support ongoing website development, content improvements and conversion optimisation.
• Conduct competitor research to understand: Market positioning, Website performance, SEO strategy, Content approach, Product messaging, Customer targeting.
• Identify market opportunities and provide recommendations to improve visibility and lead generation.
• Monitor industry trends and competitor activity.
• Create professional marketing materials using Canva, AI tools and existing templates.
• Produce: Customer presentations, Sales presentations (PowerPoint), Case studies, Brochures, LinkedIn content, Email campaigns, Supporting sales collateral.
• Use AI tools to improve efficiency in research, content creation and marketing output.
• Ensure all materials align with brand guidelines and commercial objectives.
• Lead Generation & Business Development Support: Support business development activity through targeted lead generation.
• Research potential customers, projects and market opportunities.
• Build and maintain prospect databases using Excel.
• Identify relevant contacts and opportunities within target markets.
• Support sales campaigns and outreach activity.
• Track lead generation activity and outcomes.
• Reporting & Performance Analysis: Produce regular marketing performance reports.
• Maintain Excel-based reporting dashboards covering: Website performance, SEO progress, PPC performance, Lead generation, Marketing activity, Competitor insights, Provide recommendations based on data and performance trends.