Responsibilities

• Build Marketo email campaign programmes to enable the Trust to deliver targeted communications to our large database.
• Build smart campaigns for selection and processing of contacts.
• Manage system smart lists in Marketo.
• Build reporting for analysing email campaigns.
• Input and provide content insights for emails.
• Advise on and build new segmentations.
• Support, design and deliver email testing plans.
• Send out fast-turnaround email communications (reputational and appeals).
• Deliver email marketing support to wider teams.
• Work with the digital content team, the fundraising team and volunteering team to continuously test and learn our evolving user to supporter model.

Requirements

• Experience working with data
• CRM Experience (e.g Salesforce, Microsoft Dynamics, etc)
• Understanding of Email Marketing
• Awareness of Marketing Automation
• Awareness of GDPR

Preferred

• Understanding of Marketing Automation
• Knowledge of Marketo
• Marketing-related degree or qualification desirable
• Comprehensive experience of running and reporting on successful email marketing programmes
• Strong understanding of DPA, GDPR and other relevant data protection legislation
• Excellent understanding of user experience and other optimisation techniques
• Experience of project management tools; such as basecamp and trello.
• Experience in drawing insights on content and audiences.
• Experience in conversion rate optimisation techniques
• Experience with audience segmentation, tailored customer journeys

Benefits

• We offer an annual salary of £33,360. Enjoy a competitive pension scheme, increasing holiday entitlement, and a range of employee benefits.