Head of Marketing
Lost Media
UK (Remote)
$6K/mo - $15K/moIn-houseFull-timeSenior level
5 hrs ago
Marketing Associate
London, UK
Salary Not AvailableEntry LevelFull time
Posted 2 months ago
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Job Summary
Own learner engagement and content-driven growth for Avado Connect by shaping community experiences, content strategy, and event-led value, turning learners into active participants and advocates.
- Own engagement-driven content programs across threads, posts, webinars, and community prompts to sustain active participation.
- Collaborate with product and partner teams to iteratively improve learner experience and community features.
- Lead content production from ideation through distribution, repurposing webinars and thought leadership into social and nurture moments.
Job Description
Responsibilities
- Growing engagement and interaction on Avado Connect through creative content, discussions, polls, interviews, and community-driven features.
- Acting as a key stakeholder in the development and optimisation of Avado Connect to enhance the learner experience.
- Sharing content that encourages collaboration, questions, peer connection and active participation.
- Representing Avado organically within partner communities (e.g. HR Ninjas) through white papers, discussion contributions and soft content-led engagement.
- Writing engaging, on-brand blog posts tailored to Avado's learners and professional audience, in line with SEO briefs provided by the Performance Marketing Executive.
- Writing and producing our regular newsletter, including content planning, copy and layout.
- Applying on-page SEO best practice (metadata, structure, internal linking) to blog and website content you produce.
- Repurposing longer-form content (webinars, events, thought-leadership) into social posts, newsletter features and community prompts.
- Briefing, ideating, scripting and appearing in both long-form and short-form video content for social channels, campaigns and the learner community.
- Recording to-camera content for TikTok, Instagram, LinkedIn and Avado Connect, staying ahead of digital trends.
Requirements
- Bachelor's degree in Marketing, Media, Communications, English or a related field.
- Willingness to travel internationally for events (primarily to the Middle East for HRSE KSA and Dubai).
Preferred
- Experience hosting or supporting webinars, live streams or online events.
- A portfolio of video-led content (e.g. TikTok, Reels, short-form edits) and/or a writing portfolio (blogs, newsletters).
- Experience managing or contributing to online communities.
- Experience supporting or running in-person events or exhibition stands.
- Awareness of SEO fundamentals (keywords, on-page structure, metadata).
- Certifications or training in creative, social or analytical tools.
- Experience or particular interest in HR or Education sectors.
Benefits
- Holidays: 25 days annual leave (excluding bank holidays), increasing by 1 day after 2 years and a further day after 4 years.
- A day off on or around your birthday.
- Cycle2Work scheme
- Statutory pension and life assurance.
- Employee Assistance Program & other lifestyle discounts
- Various opportunities to gain an immersive experience into a range of Avado products and proposition.
- On-demand access to our Avado Connect community
- Curated personal development and learning tools: SEEDL platform
Avado
Avado is an award-winning provider of CIPD qualifications in the UK and Middle East. For over a decade, we have partnered with the Chartered Institute of Personnel and Development (CIPD) to empower HR and L&D professionals to excel in their careers. With a proven track record, Avado has guided over 50,000 learners towards their professional goals, equipping them with the knowledge and skills to develop and grow.Our unique approach – transforming the way CIPD professionals learnOur commitment to quality education is reflected in our online learning, curated by industry experts on our interactive and user-friendly platform. The learning experience is further enhanced by the addition of cutting-edge AI tools, exclusive to Avado. Learners have the support of Ava, a 24/7 learning assistant, to guide them to get the most from their qualification. Additionally, a new feedback tool called QuickScore takes the stress out of assessments, helping to keep them on track with instant feedback and assignment writing tips. Supported by a team of dedicated expertsLearners are guided by an experienced team of tutors, all professionals in their field, who bring practical insights to live online classes. Our tutors provide ongoing support, ensuring that students feel confident and prepared for their CIPD assessments. This dedication drives Avado’s 98% CIPD pass rate and our consistently 'Excellent' rating on Trustpilot.Unlock further career opportunities with Avado ConnectAvado CIPD learners receive free membership to Avado Connect – a vibrant network of over 2,000 HR and L&D professionals. Members gain exclusive access to monthly masterclasses, the latest job opportunities, and tailored career advice. Connect with experienced mentors and join a community dedicated to supporting your growth and success.
Founded in 1999
London, England, GBR
234 employees (9 in marketing)
