Responsibilities - Growing engagement and interaction on Avado Connect through creative content, discussions, polls, interviews, and community-driven features. - Acting as a key stakeholder in the development and optimisation of Avado Connect to enhance the learner experience. - Sharing content that encourages collaboration, questions, peer connection and active participation. - Representing Avado organically within partner communities (e.g. HR Ninjas) through white papers, discussion contributions and soft content-led engagement. - Writing engaging, on-brand blog posts tailored to Avado’s learners and professional audience, in line with SEO briefs provided by the Performance Marketing Executive. - Writing and producing our regular newsletter, including content planning, copy and layout. - Applying on-page SEO best practice (metadata, structure, internal linking) to blog and website content you produce. - Repurposing longer-form content (webinars, events, thought-leadership) into social posts, newsletter features and community prompts. - Briefing, ideating, scripting and appearing in both long-form and short-form video content for social channels, campaigns and the learner community. - Recording to-camera content for TikTok, Instagram, LinkedIn and Avado Connect, staying ahead of digital trends. - Creating visually appealing content using tools such as Canva, CapCut and AI tools (e.g. ChatGPT) to support campaign and community activity. - Producing evergreen YouTube video content (e.g. “What is CIPD?”, Level 3/5 introductions) for use across our website and nurture flows. - Briefing and reviewing externally produced video content (UseClip UGC, freelance creators) against agreed scripts and brand standards. - Owning our webinar calendar end-to-end, including the monthly Amanda Chadwick partnership series and lower-funnel formats such as “meet the team” and qualification introductions. - Running, hosting and supporting webinars and virtual events that drive learner engagement and value. - Working with stakeholders to shape themes, identify speakers and plan engaging event formats. - Managing end-to-end webinar processes, including Eventbrite setup, HubSpot landing pages, Zoom configuration, attendee import and post-event repurposing. - Tracking referral leads from partner webinar landing pages (e.g. Amanda Chadwick) against agreed commission structures. - Coordinating Avado’s presence at major industry events, including CIPD ACE, CIPD Festival of Work, HRSE KSA, HRSE Dubai and UK Careers Fairs. - Managing logistics for each event: liaising with organisers and approved booth-build partners, completing health & safety declarations, and tracking event payments. Requirements - Bachelor’s degree in Marketing, Media, Communications, English or a related field. - Previous internship or freelance experience in social media, community management, video content, content writing, events or marketing is a plus - Eager to learn, grow and take ownership of your work. - A natural community-builder who enjoys bringing people together. - Team player who thrives in a collaborative environment. - Proactive, curious and excited to explore new ideas. - Excellent communication and interpersonal skills, especially in community, event and partner settings. - Strong written English with a feel for brand voice, able to flex tone across a TikTok caption, a blog intro and a webinar email - Familiarity with social media platforms (especially TikTok, Instagram and LinkedIn) and awareness of digital trends. - Strong organisational skills and ability to manage multiple projects, partners and event deadlines in parallel - Confident on camera and in person, with a strong, engaging presence. - Experience or interest in creative tools such as Canva, CapCut or similar. - Comfortable using AI tools for content creation and ideation - Willingness to travel internationally for events (primarily to the Middle East for HRSE KSA and Dubai). Nice to Have - Experience hosting or supporting webinars, live streams or online events. - A portfolio of video-led content (e.g. TikTok, Reels, short-form edits) and/or a writing portfolio (blogs, newsletters). - Experience managing or contributing to online communities. - Experience supporting or running in-person events or exhibition stands. - Awareness of SEO fundamentals (keywords, on-page structure, metadata). - Certifications or training in creative, social or analytical tools. - Experience or particular interest in HR or Education sectors. Benefits - Holidays: 25 days annual leave (excluding bank holidays), increasing by 1 day after 2 years and a further day after 4 years. - A day off on or around your birthday. - Cycle2Work scheme - Statutory pension and life assurance. - Employee Assistance Program & other lifestyle discounts - Various opportunities to gain an immersive experience into a range of Avado products and proposition. - On-demand access to our Avado Connect community - Curated personal development and learning tools: SEEDL platform - And… just for being here, we offer you a culture that’s created and nurtured by super smart people and underpinned by our Values which guide our thinking, decisions and actions, creating a truly unique place to work. You will also get to be at the forefront of helping a very diverse range of professionals enhance their careers, whether at the early stages or later down the line. - You’ll enjoy an environment with an enviable workspace to use in West London, serious personal development opportunities (well, we are a learning organisation after all), and some rather nice job-related and lifestyle perks. - And we’re highly inclusive…. Avado is one of those rare places where anyone from anywhere with any background or experience is free to come and do their very best work. We believe in the diversity of thought, as that’s what helps us help our clients and learners, whether investing in their own development, or having their employer invest for them. Equality, diversity and inclusion are values that underpin our success; come and see for yourself!