Responsibilities

• Develop a comprehensive social content plan that delivers the centre marketing objectives under the guidance of the Marketing Manager and Partner Marketing agency.
• Create and brief premium quality photo and video assets for all organic social media channels & website that are in line with guidelines.
• Ensure the respective centre website is up to date with campaigns, offers, brands and news in accordance with both the monthly content plan and any ad hoc content deliverables.
• Work directly with the Marketing Manager to ensure the digital strategy is clearly targeted to drive performance.
• Work with the Retail Team to liaise with brands at both regional and centre level, to support sales, generate new opportunities and promote offers to enhance commercial performance.
• Create/brief premium quality photo and video assets for social media & website that are in line with guidelines.
• Collate and analyse all online tracking and analytics available, to assess the effectiveness for all paid and non-paid digital activity, plus general and competitor trends.
• Ensure all content is correctly updated through the Content Management System (CMS).
• Assist in developing digital partnerships locally to increase social media followers and engagement.
• Optimise the digital component of local tactical marketing campaigns including email, social and website.
• Support the Marketing Manager in coordinating and implementing seasonal campaigns, centre events and promotions in line with regional objectives, ensuring a balanced calendar of activities in accordance with footfall and sales phasing of the centre.

Requirements

• Experience of managing, maintaining, and creating engaging content for social media channels.
• Relevant marketing/PR experience
• Experience of a customer handling environment
• Fluent English, written and spoken
• IT skills: Advanced level Microsoft Word, PowerPoint
• IT skills: Intermediate level Microsoft Excel, Outlook & Adobe Photoshop
• You can use a full range of Microsoft 365 applications inc. Word, Excel, PowerPoint, Outlook
• Reliable, helpful, on time and well presented
• You can work in a friendly but fast paced team, alongside other departments or alone under the direction of a senior colleague
• Good written and verbal communication

Nice to have

• Marketing/ PR qualification certificate or diploma is desirable
• You’re willing to learn on the job, keen to undertake training, learn and develop
• You can work in a friendly but fast paced team, alongside other departments or alone under the direction of a senior colleague

Benefits

• Please see our Benefits Booklet for more information.