Responsibilities

• Content creation (core focus)
• Create engaging content for websites, landing pages and blogs
• Create social media content (graphics, captions, short-form posts)
• Repurpose content across web, social, email and video
• Research industries, competitors and trends to generate content ideas
• Support content planning and scheduling for campaigns
• Creative & design support
• Create digital assets such as social graphics, banners, simple infographics and campaign visuals
• Support website content updates and page layouts (with guidance)
• Ensure work follows client brand guidelines and maintains a professional standard

Requirements

• A portfolio of content/creative work (this can be Instagram/TikTok, a PDF, Behance/Dribbble, a Google Drive folder, or examples of design/video/content you’ve created)
• GCSE Maths and English - Grade C/4 or above
• Essential requirement
• Training to be provided
• You will be completing the Level 3 Multi-Channel Marketer apprenticeship. As a Multi-Channel Marketer Apprentice, you will help plan, create and implement impactful marketing campaigns across digital platforms. As part of the Marketing team, you’ll contribute to the implementation of marketing strategy and plans, supporting day-to-day marketing activities across multiple platforms, channels and systems.
• Training is delivered via a blended learning model, which may include online learning, classroom sessions, work-based training, independent research, workplace projects and one-to-one support.
• Your training will include: · Creating your portfolio · Marketing principles and theory · Branding theory and effective communication · Understanding your audience and customer journey · Research methodologies and competitor analysis · Understanding business vision and objectives · Budget management and understanding ROI · Marketing campaign planning and scheduling · Marketing plan implementation · Content creation (planning, development and practical tools) · Copywriting (persuasive writing techniques) · Quality, standards and legislation · SEO (introduction) · CMS/WordPress and cornerstone content · Metrics and analytics measurement tools · Reporting and optimisation (including Google Analytics)
• Things to consider These are the things you’ll need to travel to our Wolverhampton office Monday–Friday (close to train/bus links).
• This is a fast-paced, hands-on role with regular feedback and deadlines. You’ll need to be able to travel to our Wolverhampton office Monday–Friday (close to train/bus links).
• A portfolio of content/creative work is required as part of the application.