Responsibilities

• Campaign and programme activation
• Take approved briefs through detailed planning and delivery, coordinating workstreams, milestones, dependencies, approvals and contributors.
• Coordinate content, design, digital, events, video, email, social, sales tools and other activity required to take a programme to market.
• Market activation and localisation
• Work with regional and country marketing teams and EB leaders to understand how agreed global propositions and campaigns need to be adapted for local audiences, maturity and market context.
• Adapt approved messaging and assets for local audiences and build practical market activation packs, toolkits, briefing materials and launch support.
• Content, creative and asset production
• Produce and edit day-to-day marketing materials and coordinate designers, copywriters, production partners and agencies where specialist support is required.
• Maintain consistency with agreed Global Practice proposition, Howden brand standards and tone of voice, seeking specialist review where required.
• Keep relevant content, templates, toolkits and assets organised and up to date so that teams can find and reuse approved materials.

Requirements

• Broad marketing experience across campaign, content, proposition, product marketing, events, digital or related disciplines, with strong evidence of delivery from brief through to activation.
• Strong project or programme management capability, with the ability to structure complex work, coordinate multiple contributors and keep delivery moving.
• Excellent stakeholder-management and communication skills, with confidence working with senior stakeholders, subject-matter experts and colleagues across multiple markets.
• Strong writing, editing and presentation skills, with the ability to simplify complex information and adapt messaging for different audiences.
• Practical creative and production capability, particularly presentation design, content editing and development of marketing assets.
• Commercially minded, with an understanding of how marketing activity should support growth, adoption and pipeline rather than simply producing outputs.
• Comfortable working in a matrixed, international environment and managing multiple priorities without losing attention to detail.
• Confident user of digital and AI tools and able to apply them responsibly to improve speed, quality and reuse.

Preferred

• Experience in Employee Benefits, insurance, professional services, technology or another complex B2B environment.
• Experience adapting global campaigns or propositions for multiple countries or regions.
• Experience working with Product, Sales Enablement or consulting teams to build practical market and client-facing tools.
• Experience managing agencies, freelance specialists or shared-service teams.

Benefits

• Reasonable adjustments: We're committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*.
• Not all positions can accommodate changes to working hours or locations. Reach out to your Recruitment Partner if you want to know more.