Responsibilities

• Act as the bridge between Product, Commercial, Marketing and Operations teams.
• Develop positioning, messaging and go-to-market strategies for products, features and capabilities.
• Translate complex technical concepts into compelling, commercially relevant narratives.
• Create sales enablement materials, customer-facing collateral, presentations and thought leadership content.
• Partner closely with product leaders and subject matter experts to build expertise in the products, capabilities and markets you support.
• Conduct market and competitive analysis to identify opportunities and strengthen WPP's market position.
• Support client pitches, internal enablement and strategic growth initiatives.
• Drive cross-functional projects and bring structure to fast-moving, evolving priorities.
• Collaborate with stakeholders across Product, Commercial, Marketing and Client teams to ensure successful product adoption and market engagement.

Requirements

• Experience in Product Marketing within adtech, martech, SaaS, data, AI or product-led technology businesses.
• Understanding of how technology products are positioned, communicated and successfully brought to market.
• Experience creating positioning, messaging, sales enablement and customer-facing content.
• Ability to work effectively with technical, commercial and marketing stakeholders.
• Excellent communication, storytelling and presentation skills.
• Comfortable operating in ambiguity and building processes where they don't yet exist.
• A self-starter with ownership, accountability and curiosity.
• Interest in emerging technologies and the evolving role of AI in marketing and business transformation.