Manager, Global Channel Marketing Programs

Bristol, UK (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own cross functional channel partnerships by turning GTM priorities into scalable partner programs, activation models, and playbooks that drive activation, pipeline influence, and ROI.

  • Growth-oriented: Own the global channel program strategy across launches, campaigns, enablement, and awareness with regional adaptation.
  • Partnerships and enablement: Build partner-ready kits, messaging frameworks, and execution playbooks that scale with the ecosystem.
  • Measurement and governance: Define success metrics, report on partner reach and activation, and guide future investments.

Job Description

Responsibilities

  • Lead the strategy, planning, and prioritization of global channel marketing programs across product launches, integrated campaigns, demand generation, partner enablement, and awareness initiatives.
  • Own the global roadmap for partner-facing programs and ensure initiatives are aligned to business goals, partner priorities, regional needs, and measurable outcomes.
  • Translate go-to-market priorities into partner-ready programs, activation models, campaign kits, enablement resources, messaging frameworks, and execution playbooks.
  • Define success metrics and reporting requirements, including partner reach, participation, activation, campaign adoption, pipeline influence, and ROI.
  • Analyze program performance and partner engagement data to identify insights, recommend optimizations, and guide future investment decisions.
  • Lead cross-functional planning across channel sales, regional marketing, demand generation, enablement, product marketing, and content teams.
  • Partner with regional teams to adapt global programs for local market needs while maintaining consistency in strategy, messaging, branding, measurement, and execution standards.
  • Develop scalable frameworks, templates, operating models, and governance processes that improve consistency, efficiency, and partner impact.
  • Guide the development and packaging of partner-facing materials, including campaign kits, enablement resources, messaging guides, promotional assets, and program toolkits.
  • Communicate program strategy, priorities, performance, risks, and recommendations to internal stakeholders and leadership.
  • Manage program budgets, vendor relationships, procurement requirements, and operational dependencies to ensure programs are delivered on time, within budget, and aligned to business priorities.
  • Identify opportunities to improve partner experience, simplify activation, and increase partner participation across the global ecosystem.

Requirements

  • 10+ years of experience in channel marketing or partner marketing, preferably within technology, SaaS, cloud, or cybersecurity.
  • Experience leading partner marketing programs, integrated campaigns, enablement initiatives, demand generation activities, or partner engagement programs at a regional or global scale.
  • Strong understanding of channel routes to market and partner ecosystem motions, including resellers, distributors, cloud partners, and global system integrators.
  • Experience defining program goals, success metrics, reporting frameworks, and business outcomes tied to partner engagement, activation, pipeline influence, and ROI.
  • Proven ability to align cross-functional stakeholders across sales and marketing teams.
  • Strong strategic planning and program leadership skills, with the ability to translate business priorities into scalable programs.
  • Strong executional discipline with the ability to move programs from strategy through planning, launch, delivery, measurement, and optimization.
  • Excellent written and verbal communication skills, with the ability to communicate strategy, priorities, business rationale, and results.
  • Comfortable working across global regions, time zones, and matrixed teams with the ability to balance global consistency and regional flexibility.
  • Familiarity with marketing, PRM, CRM, webinar, and collaboration platforms such as Salesforce, Marketo, ON24, Asana, or similar tools.
  • Open to occasional domestic or international travel as needed.

Benefits

  • The benefits we offer include private medical insurance, buying or selling annual leave, cycle to work schemes, employee discounts, paid volunteering day, stocks and shares, annual bonus and much more depending on the role.
  • We are committed to creating a workplace where everyone feels valued for who they are and the unique strengths they bring. Discover more about our programmes, employee networks, wellbeing policies, and inclusive features here.
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Thales

Thales (Euronext Paris: HO) is a global leader in advanced technologies for the Defence, Aerospace, and Cyber & Digital sectors. Its portfolio of innovative products and services addresses several major challenges: sovereignty, security, sustainability and inclusion.The Group invests more than €4 billion per year in Research & Development in key areas, particularly for critical environments, such as Artificial Intelligence, cybersecurity, quantum and cloud technologies. Thales has more than 83,000 employees in 68 countries. In 2024, the Group generated sales of €20.6 billion.

Meudon, Île-de-France, FRA
63K employees (2,961 in marketing)

Traffic Signals

Monthly Visitors
1.6M
Traffic Source Mix
Search
51.9%
Direct
33.5%
Referral
9.3%
Social
3.7%
Paid
1.6%

Headcount Trend

Current headcount: ~62.7K

Marketing Team

Marketing Team Size
1,684 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$532.1M
Last Raise
$532.1M
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $532.1M

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