Responsibilities

• Own the strategy, planning, execution, and performance of MOO’s Direct Mail and Inserts marketing channels
• Manage channel budgets, forecasts, and spend allocation, with a focus on driving incremental revenue and positive ROAS
• Develop campaign plans and briefs that clearly define objectives, target audiences, messaging, creative requirements, timelines, and success metrics
• Partner with Analytics to build audience strategies, measurement plans, holdout tests, and experimentation roadmaps
• Use campaign performance data and customer insights to optimize targeting, creative, formats, investment, and future channel plans
• Collaborate with Brand, Product Marketing, Creative, and Marketing Automation to connect print marketing activity with broader customer journeys and campaigns
• Work closely with the Print Marketing Operations Specialist and Manufacturing teams to ensure campaign plans are operationally feasible and delivered to a high standard
• Identify opportunities to expand and evolve the Direct Mail and Inserts programs across audiences, markets, formats, and use cases
• Explore new direct mail formats, print applications, and customer experiences that leverage MOO's products and print expertise in innovative ways

Requirements

• Experience managing marketing campaigns, CRM programs, lifecycle marketing, direct mail, offline marketing, or performance marketing channels
• Strong commercial mindset, with experience using data to make marketing decisions and improve campaign performance
• Comfortable managing budgets, forecasts, performance reporting, and investment recommendations
• Able to develop clear campaign briefs, channel plans, and testing strategies
• Strong project management skills, with the ability to prioritize across multiple campaigns and stakeholders
• Confident working with analytics partners on audience targeting, campaign measurement, and experimentation
• Strong communication and stakeholder management skills across marketing, creative, analytics, and operations teams
• Passionate about print and physical marketing, with an appreciation for how format, design, and tactile experiences influence customer engagement and campaign effectiveness
• Excited by the opportunity to use MOO's products, print capabilities, and creative strengths to create marketing that stands out

Preferred

• Experience managing Direct Mail, Inserts, print marketing, or other offline marketing channels
• Familiarity with incrementally testing, holdout testing, or ROAS measurement
• Experience working in ecommerce, retail, subscription, or customer lifecycle marketing
• Experience partnering with Creative teams on campaign development and creative briefs
• Familiarity with CRM or marketing automation platforms such as Braze
• Experience working across global markets, multiple regions, or operationally complex campaigns

Benefits

• 25 days holiday rising by one day for each year here (for 5 years)
• matched pension scheme
• paid parental leave
• private healthcare
• life insurance
• season ticket loan
• cycle to work scheme
• flexible work schedules with hybrid and remote working for certain roles
• Work From Anywhere program