Responsibilities

• WHAT YOU’LL DO Creator Sourcing & Relationship Management - Identifying, sourcing and recruiting creators across DACH, the UK, wider European markets and APAC - Building and maintaining a diverse creator network aligned with AG1's target audiences - Conducting creator outreach, negotiations and relationship management - Evaluating creator fit based on content quality, audience relevance and performance potential - Maintaining a healthy creator pipeline to support ongoing creative testing needs - Staying on top of creator trends and emerging UGC formats across key European markets Creator Production Management - Translating campaign/project briefs into clear creator-facing briefs - Managing creator projects from initial outreach through final asset delivery - Coordinating timelines, deliverables and feedback rounds - Ensuring content aligns with AG1 brand guidelines, legal guidelines / compliance requirements and market-specific nuances - Acting as the primary point of contact for creators throughout the production process Video Editing & Creative Iteration - Editing creator content into performance-focused paid social ads for Meta and YouTube - Creating multiple variations and iterations from existing creator footage - Localising content across markets where appropriate - Packaging and delivering final assets to media buying and growth teams - Leveraging AI tools to improve editing efficiency and creative output

Requirements

• Native or fluent German speaker (required) with excellent written and verbal English communication skills
• 2–3+ years of experience sourcing, recruiting, and managing creators, influencers, or UGC talent
• 2–3+ years of experience editing high-performing short-form social content for performance marketing campaigns
• Strong understanding of the German-speaking market, including cultural trends, consumer behavior, and localization best practices
• Deep knowledge of Meta and YouTube creative best practices, including short-form, long-form, and pre-roll content
• Excellent project management and organizational skills, with the ability to manage multiple creator partnerships and creative projects simultaneously
• Proficiency with Adobe Premiere, CapCut, or comparable video editing software
• Familiarity with AI-powered creative tools such as Runway, Sora, or similar platforms
• Experience localizing creative assets by adapting copy, pacing, messaging, and cultural nuance while maintaining brand consistency
• Experience in DTC, subscription, or health and wellness brands is a plus

Preferred

• Experience in DTC, subscription, or health and wellness brands is a plus

Benefits

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag.