Responsibilities

• Own the AI video pipeline for a $1Billion+ brand.
• Own AI video production across cold-traffic ads on Meta, TikTok and YouTube and product videos on Puffy.com, covering concept and script, image generation, motion, editing, compositing, colour and audio.
• Turn already-scaled media spend into creative that converts, building the production pipeline that carries a hook from script to shippable asset at volume without the craft slipping.
• You design the visual worlds, control the motion, cut for retention, and layer the voiceover, music and sound design — no handoff, no queue, no waiting on someone else's render.
• You choose which model solves which production problem, and you decide when footage is strong enough to ship, when it needs post-production, and when the right call is to regenerate.
• The standard is performance, not applause. Every asset is a hypothesis: with the broader marketing team, you review CTR, hold rates, drop-off points and on-page conversion, iterate the hook, and bring your cuts into review with the Director of Marketing.
• Your first 12 months: build the prompt and reference library for character and material consistency. Produce direct-response ads at volume for Meta and TikTok cold prospecting, multiple concepts per week. Solve character consistency across shots, including AI-generated spokespeople delivering to camera. Produce realism-first product video for Puffy.com from real product photography. Get material behaviour right — foam that compresses under a hand and recovers on release, fabric that moves like fabric.
• Read CTR, hold rates and drop-off points and iterate the hook against what audiences actually do.

Requirements

• Direct response portfolio — You've created ads designed to drive action, not just entertain. Performance results are valued where available.
• Character consistency work — You can maintain coherent characters, environments and visual details across multiple generated shots.
• AI video generation fluency — Hands-on experience with tools such as Veo, Kling, Runway, Seedance or similar. You understand that different models solve different production problems.
• Strong AI image-generation fundamentals — Midjourney, Flux or similar tools for building controlled visual starting points and references.
• Post-production expertise — Premiere, After Effects, DaVinci or similar. You're comfortable with compositing, colour grading, clean-up and upscaling.
• Audio proficiency — AI voice synthesis, music and sound design for performance creative.
• Direct-response judgment — You understand hooks, pacing, problem/solution structure, proof, offers and calls to action.
• Production speed — You can create and iterate multiple assets without treating every piece like a weeks-long production.
• Quality judgment — You know when generated footage is strong enough to ship, when it needs post-production and when the right decision is to regenerate.

Preferred

• DTC or e-commerce performance marketing experience
• Ads with measurable conversion results
• Familiarity with creative testing frameworks
• Experience creating video specifically for e-commerce product pages or other on-site conversion journeys

Benefits

• Premium worldwide health coverage (AED 1 Million limit)
• Life insurance & Personal Accident Insurance (24x monthly salary)
• 22 working days annual leave + UAE public holidays
• UAE work visa sponsorship
• International flights & airport transfers
• 14-day 4-star hotel accommodation
• Up to $5,000 annual learning budget for courses and certifications
• International team collaboration, 16+ nationalities in one office. Your assumptions get challenged daily.
• End of Service Gratuity per UAE law
• Puffy product discount up to 50%