Responsibilities

• Developing and delivering local marketing initiatives that drive awareness, guest engagement and sales across the estate.
• Building strong relationships with General Managers, District Managers and Operations teams across the UK.
• Acting as the voice of our restaurants within the Marketing team, sharing insights and identifying opportunities for improvement.
• Managing local marketing budgets and ensuring activity delivers measurable commercial value.
• Coordinating local partnerships, community engagement activity and restaurant-specific marketing initiatives.
• Supporting social media, CRM and local digital marketing activity to maximise local opportunities.
• Planning and delivering restaurant marketing communications, ensuring teams are informed and ready to execute campaigns.
• Supporting the rollout of national product launches and marketing campaigns across the estate.
• Managing campaign print production, distribution and in-store implementation.
• Working closely with suppliers, agencies and internal stakeholders to ensure campaigns are delivered successfully.

Requirements

• Experience in local marketing, retail marketing or multi-site hospitality marketing.
• Strong understanding of how marketing activity can drive commercial performance.
• Experience managing multiple projects and priorities simultaneously.
• Excellent stakeholder management and relationship-building skills.
• Strong written and verbal communication skills.
• Highly organised, with excellent attention to detail.
• A proactive and hands-on approach to problem solving.
• Willingness to travel regularly across the UK and occasionally across European markets.
• Full UK driving licence.

Preferred

• Experience within hospitality, restaurant, retail or other customer-facing environments.
• Experience working closely with operational teams.
• Understanding of CRM, social media and local digital marketing channels.
• Experience managing print production and installation projects.
• Experience supporting brand campaigns, launches and photoshoots.
• Experience working within a multi-site business.

Benefits

• Private medical insurance
• Life assurance
• Employee assistance programme
• 25 days holiday plus bank holidays
• Enhanced parental leave policies
• Five Guys meal allowance
• Ongoing development and career progression opportunities
• The opportunity to travel, collaborate with restaurant teams and make a direct impact on business performance across multiple markets