Lead Product Marketing Manager

London, UK (Hybrid)

$170K/yr – $210K/yrSenior Level8+ years expFull time

Posted 9 days ago

Job Summary

Own the portfolio’s product marketing strategy from insight to launch, aligning Product, Sales, and Marketing to drive adoption and commercial success.

  • Define positioning and messaging in collaboration with Product
  • Lead GTM planning, readiness, and enablement across cross-functional teams

Job Description

Responsibilities

  • Lead Product Marketing Manager at DT: As a key member of DT's Product Marketing team, you'll help connect advertisers, app developers, and device partners across the mobile ecosystem by making our products and platform easier to understand, sell, and adopt.
  • Partner with Product throughout development and work closely with commercial teams to bring customer and market insight into product decisions, define clear positioning, guide launch readiness, and create reusable tools that support consistent customer conversations.
  • This is a senior individual contributor role for someone who can increase the impact and quality of the broader PMM function by sharing best practices, mentoring teammates, and contributing to frameworks
  • Portfolio Leadership: Serve as the product marketing lead for an assigned portfolio, developing a deep understanding of the products, customers, competitive landscape, and commercial priorities, while independently driving PMM strategy across the product lifecycle.
  • Market & Customer Insight: Synthesize customer and commercial feedback, market research, competitive intelligence, beta feedback, and product adoption data to define target audiences, validate product-market fit, develop a clear point of view on the market and competitive landscape, and inform product strategy and roadmap priorities.
  • Go-to-Market Commercialization: Develop commercialization strategies that define the target customer, customer problem, differentiated value, competitive position, route to market, and requirements for commercial readiness.
  • Go-to-Market Operations: Drive GTM discipline across your product portfolio, including product tiering, target audiences, exit criteria, launch gates, readiness reviews, and shared launch definitions.
  • Product and Commercial Alignment: Serve as the conduit between Product and commercial teams, helping ensure products address customer challenges and that customer needs are incorporated into product and roadmap strategy.
  • Marketing Enablement: Partner with Product to educate internal and external audiences, and collaborate with commercial, Design, Research, and Content teams to create scalable collateral, product documentation, sales tools, training, FAQs, and adoption guidance.
  • Proof & Market Validation: Build the evidence that supports DT's positioning by partnering with commercial teams, Research, and customers to develop proof points, customer stories, case studies, and other evidence validating product value.

Requirements

  • 8+ years of related experience with a Bachelor's degree or 6+ years with a master's degree with ad tech experience is desirable.
  • Substantial product marketing experience in a B2B technology company; experience in advertising technology, mobile platforms, or digital media is strongly preferred.
  • Demonstrated experience across positioning and messaging, commercialization strategy, product launches, sales enablement, market intelligence, and product documentation.
  • A record of independently leading complex, cross-functional GTM initiatives and making sound decisions when the path, ownership, or available data is not fully defined.
  • The ability to understand how Product, Engineering, Sales, Client Success, Partnerships, Research, and Marketing contribute to a shared commercial outcome.
  • Strong influence and advisory skills, including the ability to adapt your communication to technical teams, commercial leaders, executive stakeholders, and customers.
  • Excellent writing, storytelling, and presentation skills, with a demonstrated ability to turn complex technical capabilities into concise, differentiated, customer-centered value propositions.
  • Experience using qualitative and quantitative evidence to identify customer needs, evaluate market opportunities, assess product performance, and strengthen GTM recommendations.
  • A practical, hands-on approach to solving problems, building repeatable systems, and holding yourself and cross-functional partners accountable for high-quality execution.

Preferred

  • 8+ years of related experience with a Bachelor's degree or 6+ years with a master's degree with ad tech experience is desirable.
  • Substantial product marketing experience in a B2B technology company; experience in advertising technology, mobile platforms, or digital media is strongly preferred.
  • A record of independently leading complex, cross-functional GTM initiatives and making sound decisions when the path, ownership, or available data is not fully defined.
  • The ability to understand how Product, Engineering, Sales, Client Success, Partnerships, Research, and Marketing contribute to a shared commercial outcome.
  • Strong influence and advisory skills, including the ability to adapt your communication to technical teams, commercial leaders, executive stakeholders, and customers.
  • Excellent writing, storytelling, and presentation skills, with a demonstrated ability to turn complex technical capabilities into concise, differentiated, customer-centered value propositions.
  • Experience using qualitative and quantitative evidence to identify customer needs, evaluate market opportunities, assess product performance, and strengthen GTM recommendations.
  • A practical, hands-on approach to solving problems, building repeatable systems, and holding yourself and cross-functional partners accountable for high-quality execution.

Benefits

  • Stock options, unlimited PTO and performance based bonus.
Digital Turbine logo

Digital Turbine

3.1 Glassdoor

Digital Turbine is the leading independent mobile growth platform that levels up the landscape for advertisers, publishers, carriers and OEMs. By integrating a full ad stack with proprietary technology built into devices by wireless operators and OEMs, Digital Turbine supercharges advertising and monetization. The company is headquartered in Austin, Texas, with offices globally. For additional information visit our website.

Founded in 1998
Austin, Texas, USA
1K employees (196 in marketing)
39% recommend to a friend
36% CEO approval

Salaries

Posted range

$170K/yr – $210K/yr

Taken straight from the job posting.

See all Digital Turbine salaries

Marketing Team

Marketing Team Size
159 (15% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
$430M
Post IPO Debt, 7 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $430M

Traffic Signals

Monthly Visitors
143.3K
Traffic Source Mix
Search
46.7%
Direct
38.2%
Referral
9.1%
Social
4.7%
Paid
1%

Headcount Trend

Current headcount: ~1K

Recent News

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Lead Product Marketing Manager

Digital Turbine · London, UK · Hybrid