Lead Creative Strategist - UK

London, UK (Hybrid)

£55K/yr – £85K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own creative strategy for BJAK UK, turning market research into high velocity video and mobile content that ships on time and performs.

  • Campaign and brand planning: translate insights into executable blueprints and a new UK voice.
  • Creative production and optimization: own production workflows for high-volume video ads and short-form content, iterate based on CTR, CPA, and ROAS.
  • Cross-functional performance learning: partner with teams to test, measure, and push assets that improve acquisition efficiency.

Job Description

Responsibilities

  • Write and develop campaign and brand plans, including brand voice, messaging, style, and content architecture
  • Conduct creative discovery through research of UK market campaigns, social trends, and user behavior to identify winning messaging angles
  • Develop strategic campaign concepts that turn insights into actionable blueprints for digital content
  • Translate concepts into executable digital assets, taking ownership of production workflows for high-volume video ads, short-form scripts, and performance-driven content
  • Partner with internal teams to analyze performance data (CTR, conversion rates, CPA) and iterate creative assets for optimal acquisition efficiency
  • Ensure all content maintains alignment with BJAK’s new UK brand voice while pushing creative boundaries

Requirements

  • 4–6 years in a hands-on creative strategy role focused on performance creative, digital content, or campaign strategy within high-growth B2C brands or agencies
  • Compelling portfolio demonstrating the ability to translate strategic insights into high-performing digital video and mobile-first content
  • Expertise in digital content production workflows, including scripting, storyboarding, editing, and delivering optimized assets
  • Proven ability to use campaign metrics (CTR, CPA, ROAS) to critique, iterate, and scale creative concepts
  • Proficiency with design tools and video production/editing software
  • Strong project management skills and ability to manage complex cross-functional workflows

Benefits

  • Lead the creative vision for BJAK’s new UK brand
  • Collaborate directly with leadership and own brand strategy end-to-end
  • Be part of a high-performance team that values ownership, speed, and smart execution
  • Competitive compensation, flat hierarchy, and zero-politics culture
  • Remote work flexibility across the UK
Bjak  logo

Bjak

2.5 Glassdoor

Our mission is to develop technology based solutions to improve financial inclusion. We develop new & innovative platforms & services globally. For example, we are the first platform to simplify and digitise comprehensive life and medical insurance, supported by AI agent. BJAK is the largest insurance platform in Southeast Asia.If you enjoy building cutting edge platform-ecosystems that gives equal access to financial services to everyone at scale, join us.

Founded in 2019
Petaling Jaya, Selangor, MYS
336 employees (36 in marketing)
31% recommend to a friend
16% CEO approval

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$9.8K
Traffic Source Mix
Search
53.2%
Direct
42.3%
Referral
2.5%
Social
0.5%
Paid
1.5%

Headcount Trend

Current headcount: ~341

Marketing Team

Marketing Team Size
21 (6% of company)
Median Career Experience
11 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
11

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