Responsibilities

• Own the end-to-end delivery of CRM email campaigns from brief through to deployment and reporting, including A/B testing to optimise performance across channels and creatives
• Plan and execute retention, re-engagement, and monetisation campaigns - spanning go-to-market launches, major updates, and ongoing player lifecycle activity
• Support the Digital Marketing Manager on paid media campaigns across Meta, Google, TikTok, YouTube, and Reddit, including asset briefing and development in collaboration with the creative team
• Track, analyse, and report on key performance metrics across CRM, paid media, and player behaviour, translating data into clear, actionable recommendations
• Collaborate cross-functionally with the community and social teams to keep messaging aligned with player sentiment, while staying close to competitor activity and trends in the PC gaming space

Requirements

• Proven experience in a CRM management role, ideally within gaming or a fast-paced digital environment
• 1-3 years of experience in digital marketing, ideally within games or entertainment
• Hands-on experience with a CRM or email marketing platform (e.g. Braze, Klaviyo, Mailchimp, or similar)
• Some exposure to paid digital channels (Meta, Google, TikTok, YouTube, Reddit, or similar)
• Comfortable interpreting campaign performance data and working with analytics tools such as Google Analytics or Tableau
• Strong attention to detail and organisational skills, with the ability to manage multiple workstreams simultaneously
• Excellent written and verbal communication skills, with a collaborative approach to cross-functional working