Responsibilities

• Responsible for delivering PDP copy for both manual and AI generated workflows in a KPI driven team and department, with the ability to use GPT prompting
• Responsible for writing detailed bullet point and longer form product descriptions in a content management system across the full range of ASOS product in the manual workflow, ensuring information is accurate, informative and consistent across the site
• Ability to write to a strict house style with an informal but technical tone
• Contribute to creative work when required, including writing brand descriptions and category headers
• Ensure KPIs and team SLAs are met, working in conjunction with the rest of the Studios teams to ensure all product and campaign launch dates are met
• Show strong multitasking ability and organisational skills; able to use initiative and to work in pressurised environment, consistently prioritising your workload
• The ability to work quickly and efficiently with a strong eye for detail and catching errors, expectation to self-sub your product descriptions
• Possess commercial, brand and technical garment awareness, while keeping up to date with current copy and e-commerce content trends
• Ability to follow established processes to deliver agreed creative and quality standards in line with departmental strategy
• Proficient in time management, with the ability to proactively ask for assistance when required to ensure team KPIs and SLAs are met
• Actively take part in regular 1-2-1’s with line manager, driving your own delivery and progression under management guidance
• Possess ability to drive and achieve personal and department objectives and OKRs
• Show excellent problem-solving abilities and positive, dynamic response to change
• Contribute to team admin duties
• Support new starters and freelancers on writing product descriptions and other role related requirements when required
• Contribute to team and departmental meetings, and cover Midweight duties during absence or when required
• Contribute to departmental technology software and hardware launches when required
• Deliver projects to support the department strategy and any other ad hoc tasks defined by the Senior Copy & Localisation Manager and the Post Production & Editorial Lead