Responsibilities

• Support the planning and execution of the always-on content calendar, assisting from ideation through to delivery.
• Help maintain consistency in brand voice across all content and platforms.
• Write and curate editorial content for Sports Direct blog platform, guided by insights, commercial priorities and SEO/GEO best practices.
• Interview athletes, experts and talent.
• Adapt and format content for different channels, including CRM, paid media, retail, social and web.
• Support editing and proofreading of copy for brand partners to ensure quality and alignment.
• Contribute ideas and copy to campaigns, supporting wider brand and media strategies.
• Help manage and update editorial calendars, ensuring deadlines are tracked and met.
• Edit and brief writers - both internal and external.
• Collaborate with the Content Manager and wider teams to support content amplification across the brand ecosystem.

Requirements

• Strong writing skills with the ability to adapt tone across different brand voices.
• Good attention to detail across both copy and visual storytelling.
• Organised and able to manage multiple tasks.
• Creative mindset with a willingness to learn and contribute ideas.
• Collaborative and proactive, with a positive attitude and eagerness to develop.
• Strong proofreading and editing skills.
• Understanding of SEO principles and interest in digital content trends (including AI).
• Culturally aware with a passion for sport.
• Familiarity with AI tools and willingness to learn how they support content creation.

Preferred

• Experience with CMS platforms or digital publishing tools.
• Previous experience within Sport

Benefits

• Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
• Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
• Fearless 1200 - Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew
• Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
• Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.