Jameson Brand Ambassador Programme - Belfast

Belfast, UK (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Educate and inspire local audiences about Jameson while delivering hands-on brand activations and authentic cultural partnerships that grow awareness in Belfast.

  • Brand Education: Train staff, influencers, and consumers on the Jameson story, heritage, and production.
  • Brand Activation: Plan and run activations and events to boost local brand presence and development opportunities.
  • Cultural Advocacy: Connect with musicians, creators, and cultural figures to embed Jameson in the local scene.

Job Description

Responsibilities

  • 80-90% You'll share your new-found whiskey wisdom with new faces in your market, educating consumers, bartenders & sales teams about the history, heritage & craft credentials of Jameson Irish Whiskey.
  • You will support the brand’s creative activities and generate content for sharing on digital channels.
  • 10-20% office based: Supporting your local marketing team in the planning, execution & evaluation of Jameson activations will bring both you & the brand to new places. This will include monthly reporting on activity, processing expenses and sharing market insights.
  • Brand Education - Support local sales team in educating staff in key trade accounts with a focus on bartender education in key outlets. Conduct tastings / education for groups of drinks industry influencers & target consumers to ensure a comprehensive understanding of the Jameson brand history, heritage & production process.
  • Brand Activation - Collaborate with local brand and sales teams to identify and execute a range of brand activations. From events to unique experiences, work within the local brand plan to build brand awareness, drive and create brand development opportunities in relevant spaces.
  • Cultural Advocacy - Engage with the local cultural landscape by connecting with key figures in the community, including musicians, creators, and other cultural connectors. Collaborate with this community to authentically drive brand awareness.
  • Content Creation - Draw on your creative side to capture on-brand content to share on local & global brand channels.
  • Share of Mind - Ensure the Jameson brand is front of mind with our consumers.

Requirements

  • Relevant third-level qualification (or equivalent experience)
  • Full, clean driver’s licence and willingness to travel
  • Full legal right to work in Ireland is essential
  • Bartending and/or hospitality experience
  • Experience / interest in travel
  • Interest in Music, Art and Culture
  • Confident communicator with strong presentation and influencing skills
  • Outgoing and personable, with excellent relationship-building ability
  • Positive, proactive mindset with a strong “can-do” attitude
  • Commercially aware with sound business acumen
  • Creative, innovative, and collaborative in approach
  • Self-motivated, reliable, and able to work independently with strong IT skills
  • Able to adapt to new countries, cultures, and situations

Preferred

  • Experience in travel (preferred)
  • Experience with events or activations in a consumer-brand environment

Benefits

  • 2-week induction training programme across our 3 main locations in Dublin & Cork
  • Company Car (where applicable in market)
  • Competitive salary
  • Laptop & Mobile
  • Initial 12-month contract with an opportunity to extend for a further 12-24 months (performance dependent)
  • Allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.
  • Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body & Mind.

Pernod Ricard

4.1 Glassdoor

Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass. You must be of legal drinking age to follow and only share with others of age. Enjoy our brands responsibly.UGC policy: https://bit.ly/41XEYbx

Founded in 1975
Paris, Île-de-France, FRA
19K employees (2,955 in marketing)
87% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
290.7K
Traffic Source Mix
Search
58.6%
Direct
31%
Referral
6%
Social
3.2%
Paid
1%

Headcount Trend

Current headcount: ~19.4K

Marketing Team

Marketing Team Size
2,810 (14% of company)
Median Career Experience
15 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$3.9B
Last Raise
Post IPO Debt, 9 months ago

Recent News