International CRM Manager at Tripadvisor | London, UK

Tripadvisor

International CRM Manager

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own regional CRM localization across markets with data driven opportunity mapping and AI assisted content to beat local trends.

Own end to end CRM campaigns (email, push, SMS) across regions.
Identify regional growth levers via deep data analysis and market research.
Use GenAI to scale localized content and monitor regional sentiment.

Job Description

Responsibilities

Market Localization: Adapt global CRM strategies for regional nuances, managing the end-to-end execution of email, push, and SMS campaigns across international markets.
Opportunity Mapping: Identify untapped growth levers in specific regions through deep-dive data analysis and market research.
Competitive Benchmarking: Perform quarterly audits of international competitors to ensure our CRM tactics remain ahead of local market trends.
AI-Driven Content: Utilize GenAI tools to scale localized content creation and perform sentiment analysis on regional feedback.

Requirements

Cross-Cultural Literacy: Proven experience managing CRM in at least two distinct global regions (e.g., EMEA, APAC, LATAM).
AI Proficiency: Ability to use AI for insight generation, prototyping new ideas, and accelerating output.
Analytical Rigor: Strong analytical skills and the ability to interpret test results and form new hypotheses and learning agendas.
This role requires a hybrid work arrangement with 2 days per week in the London office.

Benefits

Remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
Donation matching. Give back? Give more! We match qualifying charitable donations annually.
Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
Travel perks. We believe that travel is employee development, so we provide discounts and more.
Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
Health benefits. We offer great coverage and competitive premiums.
Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.

Tripadvisor

Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps, including the following:www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, www.viator.com.* Source: SimilarWeb, unique users de-duplicated monthly, September 2023** Source: Tripadvisor internal log files

Founded in 2000

Needham Heights, Massachusetts, USA

www.tripadvisor.com