Responsibilities

• Collaborate with the Senior Marketing Team to create tent pole campaigns that meet business objectives and KPIs.
• Support post campaign analysis reports to understand impact and inform future campaigns.
• Tailor global campaigns and produce locally nuanced regional campaigns meeting territory objectives.
• Leverage data and insights from Research teams to develop highly targeted campaigns reaching KPIs.
• Manage workflows including creative concepting, briefing, and coordinating with in-house Creative teams and external Agencies.
• Ensure local compliance for all marketing activity across responsible territories.
• Own and manage territory budgets including day to day financial management of POs and invoicing.
• Act as brand champion for Hayu, aligning brand proposition and tone of voice across all media touch points and markets.
• Manage PR/Creative/Media agencies to develop fit PR/ Marketing plans for responsible territories.

Requirements

• Proven track record of defining strategy and translating to tactical plans.
• Experience in large scale events and managing commercial partnerships.
• Experience in brand partnerships, event sponsorships, and managing partnerships overall.
• Sound financial acumen to manage budgets and analyze efficiency of marketing initiatives.
• Demonstrated execution of 360 integrated campaigns and experience with ATL marketing.
• Strong communicator capable of influencing and presenting campaigns from ideation to post campaign reports.
• Ability to prioritize and juggle multiple projects simultaneously.
• Strong digital marketing literacy and understanding of managing digital brands; solid media planning knowledge.
• 5+ years in a B2C brand role within media, entertainment, or digital female brand preferred.
• Bachelor's degree or relevant marketing experience.

Preferred

• SVOD/OTT experience highly desirable.
• Strong knowledge of reality TV and female millennial consumer.
• Experience working across European markets; eligible to work in the UK with hybrid model (4 days in office).
• Must be internationally mobile and fluent in English (written and spoken).