Responsibilities

• spearhead continued growth of one of the UK’s most loved charities, developing a new brand strategy, setting up values-led partnerships, positioning the brand to meet audience needs and wants, and executing integrated campaigns that extend the DofE’s reach, influence and income.
• champion the audience in everything we do and be passionate about data driving decisions.
• manage a small team, driving brand marketing activity that delivers against strategic objectives, whilst supporting internal teams; being the brand guardian, shaping propositions and products and delivering creative and impactful marketing strategies to grow targeted participation and fundraising.
• A key member of the Engagement leadership team, you’ll offer strategic counsel across the charity and be a trusted voice of experience as we continue to build our brand marketing approach.

Requirements

• Experience of leading a marketing team of 2+ people.
• Excellent knowledge of integrated brand marketing processes including brand management and development.
• A proven track record crafting and implementing multichannel brand marketing strategies.
• Experience in developing and managing paid advertising campaigns.
• Experience across audience research and supporter journeys.
• Excellent ability to build strong relationships and influence at all levels.
• Excellent verbal and written communication skills.
• Good understanding of brand marketing KPIs, CRMs and GDPR.

Benefits

• We offer excellent staff benefits including a generous pension contribution, an employee assistance programme, healthcare cash plan and volunteer leave.
• Also, 25 days holiday, plus Bank Holidays and an additional 3 days paid leave between Christmas and the New Year.
• Buy additional annual leave, benefits discount website, death in service benefit 4 x salary, incapacity benefit, generous family leave and sick leave.
• The DofE are committed to safeguarding and promoting the welfare of young people. All successful applicants will be required to undergo an Enhanced Disclosure and Barring Service check. (e.g. DBS/PVG or similar), including references covering any gaps of employment/education, confirm eligibility to work in the UK and complete a health check.