Own cross-channel marketing strategy and execution for Castelli Milano 1938, aligning brand and commercial goals while managing launches, partnerships, content governance, and budget with CSR foundations at the center.

• Strategy Manifestation: Breathe life into the group marketing strategy across all three sales channels, ensuring every touchpoint aligns perfectly with our commercial goals and brand essence.
• Campaign Conjuring: Manage the flawless rollout of integrated omnichannel campaigns across digital, social, email, print, exhibitions and targeted media portfolios.
• Digital Harmony: Collaborate closely with digital specialists to ensure content, organic activity, and paid media flow together in perfect synchronicity.
• Castelli Foundation Partnerships: Promote the company’s CSR activities in support of our brand values and charitable goals.
• Content Oversight & Stewardship: Maintain an overview of all content across platforms, ensuring it remains strategically aligned and socially relevant.
• Brand Guardianship: Protect and cultivate our consistent brand identity, ensuring our unique persona and messaging remain pure, potent, and unmistakable.
• Illuminating Insights: Monitor KPIs, analyse campaign performance, and translate raw data into enlightened insights for future growth.
• Resourcing (Budget Management): Wisely manage marketing budgets across the portfolio, ensuring resources are efficiently transformed into high-impact results.
• Event Facilitation: Attend and elevate brand events, product launches, and Foundation activities, acting as a true ambassador for our vision.