Responsibilities

• Lead the delivery and execution of Personal Group's marketing activity, driving brand awareness, demand generation and commercial growth.
• This is a hands-on senior role, responsible for delivering high-impact multi-channel marketing campaigns with a high emphasis on digital.
• Lead and develop the team, driving demand generation through paid search, content marketing, thought leadership, website optimisation, marketing automation and broader digital marketing initiatives.
• Using data, analytics and performance insights, continuously optimise campaign effectiveness, customer engagement and lead conversion, ensuring marketing activity delivers measurable business results.
• Growth – Set clear sales and marketing objectives, define “where to play and how to win,” and drive rapid lead generation through innovative, high-impact campaigns.
• Leadership & Team Development – Motivate, coach and develop the marketing team, fostering a culture of excellence and collaboration.
• Proposition – Shape and articulate a differentiated brand narrative, proposition messaging and creating thought leadership content that set us apart in a competitive market.
• Performance & Governance – Establish robust KPIs, report to the Senior Management Team and Board.

Requirements

• Proven success leading hands-on B2B demand generation programmes that deliver measurable pipeline growth.
• Strong expertise in paid search, SEO, website optimisation, content marketing and digital campaign management.
• Advanced analytical skills with the ability to use data and insight to improve performance.
• Experience creating effective thought leadership and content strategies.
• Demonstrable success building, motivating and leading high-performing teams.
• Strong commercial acumen and exceptional communication skills.
• Experience growing or repositioning a challenger brand within a competitive market.
• Fixed Term Contract - 3 months