Integrated Marketing Planning Lead

UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize the end-to-end integrated campaign planning process, aligning Growth with Creative, Brand, Product, CRM, Paid Media, Social, and Partnerships to translate commercial priorities into coordinated multi-channel plans.

  • Lead a rolling 16-week planning cycle and centralised roadmap to harmonise work across teams and markets.
  • Translate priorities into integrated campaigns, govern execution, track delivery, and resolve blockers to improve performance.

Job Description

Responsibilities

  • Own the end-to-end integrated campaign planning process across Growth
  • Operate and maintain a rolling 16-week campaign planning cycle
  • Build and manage a centralised campaign roadmap across teams
  • Translate commercial priorities into integrated multi-channel campaign plans
  • Coordinate briefing processes across Commercial, Creative, Brand, Product, CRM, Paid Media, Social, and Partnerships teams
  • Ensure campaigns are scoped, prioritised, and resourced effectively
  • Track campaign delivery progress and proactively resolve blockers or risks
  • Drive campaign governance and operational planning standards
  • Ensure cross-functional alignment on priorities, timelines, and deliverables
  • Support campaign planning across multiple international markets

Requirements

  • Has experience operating within integrated marketing planning, campaign operations, or growth strategy functions
  • Understands how cross-functional marketing organisations operate at scale
  • Is highly organised with exceptional stakeholder management capability
  • Can bring structure and clarity to fast-moving, ambiguous environments
  • Has strong commercial awareness and prioritisation judgement
  • Is comfortable balancing governance with execution speed
  • Communicates clearly across technical, creative, commercial, and operational teams
  • Thrives coordinating complex projects across multiple stakeholders and timelines
  • Has experience improving operational processes and planning workflows
  • Is proactive, collaborative, and highly accountable

Benefits

  • Private health insurance with zero excess, including optical cover and optional dental.
  • Income protection to protect your earnings and give you peace of mind.
  • Tenure holiday policy. After three years you receive an extra two days leave, increasing to 30 days annually after five years.
  • Flexible working and a fully supported home office setup so you can do your best work from home.
  • Nursery salary sacrifice scheme helping parents save thousands each year on nursery fees.
  • Salary sacrifice schemes for tech and holidays so you can spread the cost of the things you want.
  • Retail discounts and subscription perks across a wide range of brands.
  • Quarterly team socials to connect, celebrate and have fun together.
  • We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders.
Midnite logo

Midnite

4.5 Glassdoor

Welcome to the future of betting.Midnite is everything your current betting app isn’t, taking Sports & Casino into a new era.For starters we’re not your grandad’s bookie, we’re putting an end to the era of old school betting apps that are crap to use and stuck in a rut. Instead of making another boring app you’ve seen a thousand times before, we figured it’s time for change. Let’s face it, even your grandad would give us the thumbs up.We hold our fans and players in the highest esteem. There’s nothing we won’t do to provide our kin with a casino and sportsbook that we wouldn’t rep ourselves, so here’s a betting app that finally deserves a place on your home screen.We cover all bases with passionate individuals who go on to form stellar teams, go getters ready to build experiences that help indulge your love of the game.We're going against the grain to make the betting industry up its game. We want you to bring a freshness like no other, a drive that can spark a change in your field. If you're ready to build a new breed of betting app, we say welcome to Midnite.Betting done better.

Founded in 2015
London, England, GBR
178 employees (15 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
14%
Direct
77.8%
Referral
6.6%
Social
1.1%
Paid
0.5%

Headcount Trend

Current headcount: ~178

Marketing Team

Marketing Team Size
9 (5% of company)

Funding

Total Funding
$161.1M
Last Raise
$35M
Series C, 4 months ago

Funding History

  • Jan 2026
    Series C • $35M
  • Oct 2025
    Debt Financing • $100M
  • Apr 2025
    Series B • $10.1M

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