Integrated Marketing Director

London, UK (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own and shape high-impact multi-platform partnerships by uniting editorial storytelling, data insights, and commercial activation to deliver innovative campaigns and long-term client value.

  • Lead integrated, multi-platform campaigns (video, social, influencer, experiential, live) and craft market-leading proposals that win new or repeat business.
  • Position Guardian as a trusted tier-one partner by aligning client objectives with creative, data-informed activation and meaningful long-term partnerships.
  • Coordinate cross-functional teams between editorial and commercial sides to drive audience growth, brand impact, and revenue from strategic partnerships.

Job Description

Responsibilities

  • Build a cross-platform commercial product offering that works to give clients and advertisers unique access to our global audience
  • Lead the planning and execution of multi-platform campaigns (video, social, influencer, experiential, live, content partnerships)
  • Lead strategic conversations that enable us to deliver best-in-class partnerships that deliver innovation and campaign excellence
  • Craft market-leading pitches that fit the client or agency brief to obtain new or repeat business opportunities
  • You will ensure that the Guardian is a trusted tier one partner for business-critical clients and we are able to leverage these relationships to develop meaningful long term partnerships
  • You will drive brand growth, audience engagement, and commercial impact by uniting creative storytelling, data insights and multi- platform activation
  • You will be the conduit between the editorial team and the commercial team

Requirements

  • Experience selling the sale of multi-platform content-based partnerships that meet a client's objectives
  • Experience leading a team to deliver integrated brand partnerships
  • Demonstrable expertise in understanding a brief and developing the right integrated proposal as a response
  • Ideally you will have experience of sales at a social first/video media owner
  • Proven contacts within the industry, excellent negotiation skills

Preferred

  • experience of sales at a social first/video media owner
  • Proven contacts within the industry, excellent negotiation skills
  • Clear experience of innovation and building commercial packages that work to effectively reach audiences on social

Benefits

  • 30 days’ annual leave per year (plus bank holidays) with the option to purchase an additional 5 days.
  • Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age).
  • 2 volunteering days annually and the option of payroll giving. Season ticket loans are also available.
  • You'll have private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance.
  • Enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.
  • Free yoga and Pilates classes. Corporate gym membership and cycle to work scheme. Canteen with views overlooking the Regents Canal.
  • Learning and development resources and support for professional qualifications.
  • There are dedicated areas for different departments giving you the resources you need, whatever your role.