Head of Performance Marketing at Yorkshire Dental Suite | Leeds, UK | £70K/yr – £90K/yr

Yorkshire Dental Suite

Head of Performance Marketing

Leeds, UK (On-site)

£70K/yr – £90K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Paid media ownership across search and social for multiple brands, with budget control, tracking reliability, and ROI discipline.

Growth/Media Oversight: Own strategy, execution, and optimization across all paid channels for multiple brands.
Tracking & Attribution: Ensure GA4/server-side tracking and attribution modelling to drive data-led decisions.
People & Budget: Allocate spend, manage budgets, and build a high-performing performance marketing team as the group scales.

Job Description

Responsibilities

Full media buying across the group — owning strategy, execution and optimisation of all paid channels across every brand.
Paid search — expert-level management of Google, from account structure to bidding strategy and scaling.
Paid social — driving performance across Meta, TikTok and emerging channels.
Lead targets & CPLs — full accountability for group-level lead volume and cost-per-lead, with a relentless focus on efficiency and ROI.
Tracking & attribution — Owning best-in-class tracking, attribution and reporting (GA4, server-side tracking, pixel/CAPI, attribution modelling) so every channel is measured accurately and decisions are data-led.
Budget management — allocating and flexing spend across brands and channels to maximise return.
Team building — hiring, leading and developing a team of performance marketing executives as the group grows.

Requirements

A proven paid media expert with a strong track record of owning and scaling spend across paid search, Meta, TikTok and beyond.
Deep, demonstrable accountability for lead targets and CPLs — you've consistently hit and beaten them at scale.
Outstanding command of tracking and attribution — you know how to set it up properly and trust your numbers.
Commercially obsessed — you think in CPA, ROAS, LTV and pipeline, not vanity metrics.
Experience operating at group or multi-brand level is a strong advantage.
A leader in the making — ready to build and manage a high-performing team.
Thrives in a fast-moving, privately-owned scale-up environment.
Experience: Marketing: 3 years (required)

Nice to have

Benefits

Company pension
Employee discount
Free parking
On-site parking
Private medical insurance

Yorkshire Dental Suite

Welcome to Yorkshire Dental Suite, your go-to channel for all things dental care and cosmetic dentistry. Our team of experts specialize in Dental Implants, Nanofill Composite Bonding, Porcelain Veneers, and teeth whitening treatments. Join us as we share tips and tricks to help you achieve a stunning smile and optimal oral health. Whether you're in Leeds, London, Liverpool, York, Wakefield, Hull, Guiseley, Manchester, or Birmingham, we're here to transform your smile and change your life. Don't forget to visit our website for more information and to schedule your appointment today.

Founded in 2016

84 employees (4 in marketing)

www.yorkshiredentalsuite.co.uk