Responsibilities

• Own the paid media engine across Meta, TikTok, Google and other paid platforms — pacing, channel mix, CPA accountability, daily kill discipline across 9 markets.
• Apply tiered allocation rules across our market portfolio (scale spend in top markets, test spend in tier 1 markets, maintain spend in satellites). Use agents to enforce them; override with judgement when the data demands.
• Make the call on scaling, killing, sequencing across markets. Agents flag; you decide.
• Manage platform and agency relationships, ensuring sharp briefs and clear performance bars.
• Run the paid media inside our hyperlocal engine alongside the VP — seasonal flights, multi-week density saturation in hospitality-dense cities, paired with field/inside sales saturation.
• Layer the media mix per city: DOOH + programmatic display as the control layer; local radio, print press, guerrilla activation, YouTube brand or billboards depending on market.
• Pair with field/inside sales on saturation density — paired media + sales density is how SMB CAC is broken at scale.
• Own the lead-qualification engine: every inbound lead scored against the ICP, qualified routed to sales, unqualified routed to nurture.
• Partner with Sales on capacity, handoffs, in-country pacing. Sales-marketing alignment lives in your pod.
• Use the org's attribution & incrementality stack as the source of truth on what's actually driving growth. Stop spending on what isn't.
• Bring incrementality discipline to channel mix decisions — geo-lift, hold-out testing, MMM reads.
• Own the digital-side input into the payback discipline that gates every investment.

Requirements

• 8+ years in digital / paid performance / growth marketing, ideally in fintech, SaaS, technology or digitally sophisticated, product-led businesses
• Payments / merchant services / SME-focus a strong plus
• Proven success running paid media at scale — owned a sizeable monthly media budget across Meta, TikTok, Google and other paid platforms, and made CPA / payback land
• Built the marketing↔sales bridge before — lead scoring, qualification, hand-off rituals, capacity coordination
• Sales-marketing alignment experience
• Multi-market experience — running paid across multiple European markets with different cultural contexts, regulations and platform realities
• Incrementality-fluent — geo-lift, MMM, hold-out testing, causal attribution
• Strong leader and operator — define vision and run weekly performance reviews with the same fluency
• Agentic by default — you already use AI agents in your own paid workflow (bid management, creative testing, audience generation, reporting)
• Central London, 4 days/week — close collaboration with the VP, Creative, Marketing Engineers and Sales teams

Preferred

• Payment/merchant services / SME-focus experience a strong plus
• AI portfolio with 2–3 specific examples where AI multiplied your work — what you built, what it replaced, what you learned, and how you’d port that into Teya's stack (in interview)
• Central London, 4 days/week experience preferred

Benefits

• Physical and mental health support through our partnership with GymPass giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, digital fitness and nutrition apps
• Our company offers extended and improved maternity and paternity leave choices, giving employees more flexibility and support
• Cycle-to-Work Scheme
• Health and Life Insurance
• Pension Scheme
• 25 days of Annual Leave (+ Bank Holidays)
• Office snacks every day
• Friendly, comfortable and informal office environment in Central London