Head of Markets Activation

London, UK (On-site)

Salary Not AvailableManagerFull time

Posted 2 months ago

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Job Summary

Own the BD enablement engine by turning priorities into executable plans and aligning stakeholders around buyer problems and proof points that move the pipeline.

  • Own the development and upkeep of BD tools, routines, talk tracks, and recording guidance to standardize engagement.
  • Partner with GTM partners and Marketing to ensure enablement matches contracted priorities and equips sellers with decision-ready briefs.
  • Define priority audiences and buyer types and shape plans around buyer decision dynamics to drive faster close.

Job Description

Responsibilities

  • Translate agreed growth and market priorities into business development plans (objectives, actions, cadence and measures).
  • Build shared agreement with stakeholders on what will be enabled, by whom, and what success looks like—including actions required from the business.
  • Define priority audiences and buyer types and ensure plans are designed around buyer needs and decision dynamics.
  • Ensure plans support the firm’s Target and Priority Client programmes where relevant and align to the wider portfolio and capacity assumptions.
  • Work with relevant owners to ensure proposition tools are current for priority themes (narrative, proof points, buyer relevance).
  • Own the development and upkeep of business development tools (routines, talk tracks, actions, recording guidance).
  • Partner with GTM Business Partners to ensure enablement aligns to contracted priorities and briefs are decision-ready.
  • Partner with Marketing (campaigns, digital, content) to align messaging, timing and assets to enablement plans.
  • Convene the right stakeholders to align on buyer problems, proof points and “how we win”.
  • Own and continuously improve the business development methodology (routines, enablement formats, templates and guidance).

Requirements

  • Strong stakeholder influence and ability to mobilise partners and fee-earning teams.
  • Experience across the end-to-end sales cycle with strong commercial judgement.
  • Deep knowledge of sales methodologies and experience driving adoption through tools, routines and coaching.
  • Strong facilitation and enablement delivery skills.
BDO UK logo

BDO UK

3.4 Glassdoor

BDO LLP provides tax, audit and assurance, accounting, business advisory and outsourcing services to companies across all sectors of the economy. We make the time and effort to understand our clients’ businesses and markets. Our partners and staff are specialists in their fields and have a proactive, flexible approach to helping clients overcoming the challenges they face. We aim to be as innovative and entrepreneurial as our clients.Our approach and expertise are what help us deliver exceptional client service. 95% of our clients would recommend us.We operate from 18 offices, covering all major business centres, so that we can be close to our clients. We employ 7,500 people who are allowed to be themselves; taking responsibility for their work and their relationships with clients. All our people share core values that underpin both our culture and the value that we bring to our clients. BDO LLP is a key member of the BDO global network of public accounting, tax and advisory firms. The firms have representation in 164 territories, with 95,400 people working out of 1,710 offices. Being a member of the BDO global network allows us to meet the needs of clients who are growing and trading internationally.

Founded in 1903
London, England, GBR
6.8K employees
59% recommend to a friend

Traffic Signals

Monthly Visitors
175.8K
Monthly Google Ads Budget
$8
Traffic Source Mix
Search
51.2%
Direct
35.9%
Referral
8.2%
Social
2.7%
Paid
1.9%

Headcount Trend

Current headcount: ~6.8K

Marketing Team

Median Career Experience
13.5 years
Median Tenure
4.3 years

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