Responsibilities

• Own buyer growth in the UK, defining and executing the right marketing approach to drive first-time buyers and repeat engagement
• Identify the key blockers to growth and define the most effective marketing interventions, using existing levers or introducing new approaches where needed
• Set clear priorities and focus our efforts on the highest-impact opportunities
• Drive marketing initiatives across influencer, paid, partnerships, and events - ensuring each lever contributes effectively to growth
• Shape and guide the production of marketing content and campaigns in the UK, ensuring they are locally relevant, high-quality, and effective across the funnel
• Define when and how to leverage digital and in-person events as growth drivers, focusing on high-impact opportunities
• Manage and further scale the influencer team to build and scale a strong creator ecosystem in the UK
• Ensure creator and influencer efforts translate into measurable business impact across the marketing funnel
• Work closely with category and creative teams to align on priorities and drive execution
• Directly manage a team of UK-focused marketers and ensure high-quality execution across initiatives

Requirements

• A proven track record of driving measurable growth and business impact in the UK
• Experience working across multiple marketing levers (e.g. paid, influencer, partnerships, content, events) and combining them effectively
• Strong judgment and prioritisation skills: able to focus on the highest-impact opportunities in a fast-moving environment
• Strong instinct for what resonates in the UK market, with the ability to guide high-quality, locally relevant marketing across the funnel
• Comfortable owning outcomes end-to-end and being accountable for results
• Experience managing or mentoring teams, with a focus on driving impact through others
• Able to operate both strategically and hands-on when needed
• Fluent in English (written and spoken) with a deep understanding of the UK market, including cultural dynamics and consumer behaviour
• Pragmatic, low ego, and adaptable
• Comfortable operating in ambiguous environments where the playbook doesn’t yet exist

Preferred

• Experience in marketplaces, creator-driven platforms, or community-led products is a plus
• Familiarity with influencer and creator ecosystems is a plus

Benefits

• Generous Holiday and time-off policy
• Health Insurance options including Medical, Dental, and vision
• Work-from-home support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance for wellness
• Annual allowance towards Childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; Pension plans internationally