Head of Marketing at SureCare UK | Chester, Cheshire West and Chester, UK

SureCare UK

Head of Marketing

Chester, Cheshire West and Chester, UK (Hybrid)

Salary Not AvailableSenior Level15+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the national marketing and commercial engine, coordinating multi-channel growth, transformation initiatives, and franchise-enabled enablement to drive sustainable revenue growth.

Growth & Commercial Strategy: align marketing, sales, and client engagement to improve pipeline visibility and decision-making.
Transformation & Enablement: lead marketing-sales alignment, enquiry handling, and toolkit development for franchisees.
Data & Digital: drive CRM, website, and AI-enabled reporting to inform strategic decisions.

Job Description

Responsibilities

Strategic & Commercial: Develop and implement a national marketing and commercial growth strategy
Lead commercial transformation initiatives, aligning marketing, sales, and client engagement
Introduce structured enquiry handling and conversion frameworks
Build KPI-based reporting to improve pipeline visibility and decision-making
Support investment readiness, growth planning, and potential M&A activity
Marketing & Brand: Define and execute a multi-channel marketing strategy (digital, local, national)
Lead brand development and positioning, ensuring consistency across the network
Drive digital transformation including: Website development, CRM implementation, Data-driven and AI-enabled reporting
Operational Delivery: Improve enquiry quality and conversion into customers
Develop toolkits and frameworks for franchisees to improve local delivery

Requirements

15–25+ years’ experience across marketing and commercial leadership roles
Proven success driving revenue growth (e.g. double-digit YoY)
Experience in: Multi-site, franchise, or network-led businesses
Healthcare, care, or people-led service sectors (preferred)
Strong capability in: Enquiry generation and conversion optimisation
CRM implementation and pipeline management
KPI-led reporting and commercial performance tracking
Experience delivering transformational change programmes (marketing, sales, client services alignment)

Preferred

Experience in high-growth environments
Exposure to Investment readiness
M&A support or integration
Able to generate marketing revenues streams
Experience in digital and brand transformation programmes

Benefits

25 days holiday + bank holidays
Pension (employer contribution)

SureCare UK

At SureCare, we’re committed to providing exceptional care services for all stages of life’s journey.Since 1994, our care services have expanded across the country. From our initial work in personal care and support, we now provide care for babies and young children, people with disabilities and those affected by dementia.It’s our mission to go above and beyond in offering our wide range of services. We actively encourage our Clients for feedback, suggestions and requests to see how we can help make things easier for you.SureCare is fully regulated by the Care Quality Commission (CQC), and all of our care workers and staff are subject to enhanced Disclosure and Barring Service (DBS) clearance. This way, we ensure that you and your loved ones only receive quality, professional care to the very highest of standards.It’s our priority to make sure you’re looked after, which can be difficult in an ever-evolving society. We recognise the need to be flexible, so we can accommodate for lots of different requirements. Our experienced teams are also happy to consider any care related needs you may have, even if we haven’t thought of them ourselves!SureCare is proud to be unique in being able to meet all of your care needs.

Founded in 1994

Chester, England, GBR

265 employees

www.surecare.co.uk