Responsibilities

• Develop, lead and empower a high-performing marketing and partnerships team, building capability for the future
• Develop and deliver integrated marketing, brand and partnership strategies aligned to organisational and commercial objectives, working with functions and other business units to drive business growth and economies of scale.
• Lead annual marketing planning, budget management and performance reporting to maximise commercial return on investment
• Deliver customer acquisition, retention, loyalty and engagement activity across digital and traditional channels, maximising the value of owned digital and social channels
• Lead the organisation's brand strategy, governance and successful transition to the Great British Railways brand, creating opportunities for growth, customer engagement and positive brand advocacy
• Develop, deliver and evaluate integrated marketing campaigns, ensuring activity is customer-focused, commercially driven and insight-led
• Identify, develop and pilot innovative customer propositions, partnerships and collaborative initiatives that support GBR.
• Build and manage strategic partnerships that support revenue growth, tourism development and regional economic objectives
• Lead agency, supplier and commercial partner relationships, ensuring value for money and delivery against objectives

Requirements

• You dare to Lead - Inspiring leadership is what you do best
• You bring brands to life – You create compelling customer experiences whilst protecting brand reputation
• You connect strategy to results – You translate commercial objectives into impactful marketing, brand & partnership strategies
• You are commercially focused – You balance customer, brand and financial considerations to maximise ROI
• You build trusted relationships – You influence and collaborate with senior stakeholders and a partners to achieve shared outcomes
• You see opportunities before others do – You identify emerging trends, growth opportunities and innovative approaches to strengthen performance

Preferred

• CIM or equivalent (Desirable)

Benefits

• a final salary pension
• 25 days annual leave allowance (plus bank holidays)
• free rail travel across our networks.