Responsibilities

• Brand positioning and product marketing. You’ll set what Resi stands for, what content territory we own, and how the content programme connects to commercial objectives. You’ll own how Express, Explore and Elevate are positioned, which audiences they serve, and how the propositions evolve, including ICP development and messaging. Final sign-off on the content calendar and paid creative direction sits with you.
• Organic growth strategy. You’ll own the full AEO/SEO roadmap: topical authority architecture, LLM citation strategy and content direction. You decide where Resi plays and how we win across search and AI retrieval.
• Paid channel oversight. You’ll manage our paid media agency, budget decisions and channel mix, and manage the transition from paid-led to organic with discipline and commercial judgment.
• Digital brand experience. You’ll own how the website and product tools perform from a brand and conversion perspective, working directly with engineering to iterate on pages and digital touchpoints.
• Product positioning performance. You’ll use behavioural data (Amplitude / GA), funnel analytics and direct sales input to assess how Resi’s positioning lands at every stage, then translate that insight into messaging and experience changes.
• Commercial accountability. You’ll own the cost of acquisition, lead quality and channel performance. You own the numbers and are responsible for reporting them to the Resi Design CEO.