Responsibilities

• Develop and own Qkine’s global marketing strategy in collaboration with the Commercial Director, ensuring alignment with commercial priorities, product strategy and growth objectives.
• Build and manage annual and quarterly marketing plans and a structured campaign calendar covering themes, content priorities, product launches, events, digital activity, organic social, lead generation, distributor engagement and nurture activity.
• Lead end-to-end multi-channel campaigns across email, paid media, organic social, website, events, webinars and nurture workflows, ensuring clear audience targeting, strong technical relevance and compelling content offers.
• Own Qkine’s technical content strategy, creating and overseeing scientifically credible, application-led content for life-science audiences, including gated resources, educational content, product materials, application notes, white papers, video concepts, campaign assets and sales enablement materials.
• Translate complex scientific and product information into clear, accurate and commercially compelling messaging, ensuring all market-facing communications reinforce Qkine’s scientific credibility, quality standards and differentiated value proposition.
• Own product marketing across Qkine’s portfolio, including messaging, positioning, value propositions, product launches, product pages, sales materials, distributor communications and portfolio architecture.
• Work with Commercial, Product Management, R&D and Technical Support to understand target audiences, customer pain points, buying drivers, product strengths, competitive positioning and content opportunities, using market and customer insight to refine go-to-market activity.
• Maintain and develop Qkine’s brand identity, tone and visual consistency across internal and external touchpoints, ensuring the portfolio is clearly positioned for academic, biotech, pharma and cell therapy audiences.
• Design and execute Account-Based Marketing (ABM) and lead-generation activity for strategic accounts, high-value academic labs and enterprise biotech/pharma prospects, working closely with BD/Sales to support prospecting and pipeline development.
• Provide Sales/BD and Customer Success with targeted technical and commercial collateral, value propositions, campaign tools and enablement materials that improve customer engagement, conversion, retention and product adoption.

Requirements

• Degree in Marketing/Business or CIM (or similar) Qualification.
• GCSE English and Maths, grade ‘C’ or above, or equivalent.
• Experience in marketing, product marketing or scientific content marketing within life sciences, reagents or cell culture.
• Background, ideally with a degree, PhD or equivalent experience in a relevant life-science discipline.
• Proven ability to create technically credible marketing content for scientific audiences.
• Experience developing and delivering integrated, multi-channel marketing campaigns.
• Experience of ABM, lead generation and marketing activity that supports sales pipeline development.
• Experience managing marketing budgets and external agencies, freelancers or suppliers.
• Experience using customer, market and competitor insight to inform positioning, messaging and go-to-market activity.
• Experience developing audience segmentation, buyer personas and customer journeys.

Preferred

• Experience marketing growth factors and cytokines, cell culture reagents, organoid tools, stem cell products or similar life-science products.
• Experience of using Zoho and HubSpot CRM.

Benefits

• free private medical scheme to all our employees
• attractive employee share option scheme