Responsibilities

• Campaign Execution (UK & US)
• Drive end-to-end execution of the marketing campaign calendar across both regions: ABM, paid, organic, email, content, events.
• Manage our external campaign agency as the in-house counterpart: brief, review, push back, raise quality, hold timelines.
• Own day-to-day campaign performance - what's working, what to kill, what to double down on - and report into the executive team weekly.
• Content & Asset Production
• Produce and ship high-quality marketing assets at pace: web copy, landing pages, case studies, white papers, sales collateral, social content, email sequences.
• Use AI tools (Claude and others) as core production infrastructure - directing, editing, and quality-controlling AI-assisted output to a standard that reads as authored, not generated.
• Translate clinical outcomes, customer stories, and product capability into commercially compelling proof points.
• ABM & Demand Execution
• Execute account-based plays against named US health systems, NHS trusts and university nursing programs on both sides of the Atlantic, using the ICP and persona definitions already in place.

Requirements

• 5-8+ years in B2B marketing, including senior ownership of positioning, product marketing and editorial strategy inside a SaaS or healthtech environment selling enterprise deals
• Extensive, current, hands-on AI experience is essential: you use Claude and modern AI tooling as core production infrastructure, and you have direct experience setting quality bars and review workflows for AI-generated content
• Experience marketing into healthcare, clinical education, workforce or nursing
• Exposure to both UK and US B2B markets
• A proven, senior-level editorial eye - you can personally rewrite a weak headline or tighten a report, and know the difference between good and merely fluent
• Demonstrable experience owning product marketing and competitive positioning, not just executing campaigns against someone else's brief
• Comfort owning a budget and managing people and/or a flex pool of contractors and agencies
• Familiarity with the modern B2B marketing stack: HubSpot, LinkedIn paid, intent and ABM tooling, basic analytics
• Track record of operating as a senior individual contributor and small-team lead rather than as a full time people manager - and being energised by that
• Experience working alongside a defined GTM strategy rather than setting one from scratch

Benefits

• 38 days annual leave (incl. Public holidays)
• Private Medical Insurance
• Flexible work environment - work from home/ remote first
• Pension: 3% company and 5% individual contribution
• £500 one-off office set up allowance
• High specification work laptop and VR headset
• Enhanced maternity, paternity and adoption leave
• Knowing that you are making a real difference!