Responsibilities

• Positioning and narrative - sharpen how inploi is positioned, translate our product into clear customer value, and build a distinctive market narrative.
• Content and buyer education - build a content engine around the problems, questions, objections and decisions our buyers actually face. Create thought leadership, customer proof, events, webinars and content that helps customers buy.
• Demand and account engagement - create demand within the enterprise accounts and buying groups that matter, building an earned-attention engine that makes outbound convert and drives inbound that compounds.
• Sales and opportunity progression - work directly with Sales on live opportunities. Build proof, content and enablement that increases buyer confidence and helps improve deal progression, win rate and ACV. Marketing should be trust infrastructure for Sales, not a lead factory.
• Product marketing - work with Product on positioning, launches, packaging, customer proof and translating what we build into language buyers care about.
• Customer journey - help create a consistent experience from first interaction through buying and adoption, working across Marketing, Sales and Customer Success rather than creating functional handoffs.
• Marketing operations - build the systems, data and reporting required to understand what is working. We care about pipeline quality, buying-group engagement, opportunity progression, win rate, ACV and revenue impact - not vanity metrics.
• The function - establish the operating model, team, partners and technology required to scale Marketing as inploi grows.

Requirements

• Strong B2B SaaS or technology marketing experience.
• Experience marketing to enterprise customers and complex buying groups.
• Evidence of building or materially shaping a marketing function in an early-scale environment.
• Strength across positioning, content and demand generation.
• A commercial mindset and evidence your work has influenced pipeline quality, win rate, ACV or revenue.
• Experience working intimately with Sales and Product.
• Excellent writing and communication skills.
• A point of view on modern B2B buying and how Marketing should support it.
• Using AI to research, create, analyse and automate so you can operate with exceptional leverage.
• A bias toward action, ownership and getting things done.

Preferred

• HR tech, Talent Acquisition, and broader HCM ecosystem familiarity are valuable, but not essential. We prioritise strong enterprise sales and commercial experience over existing market or product knowledge – we can teach someone our market and product faster than we can teach them how complex enterprise deals are won.