Responsibilities

• Build integrated, multichannel campaign plans, across email, social, web and paid.
• Connect Automation, Brand & Content and Design teams around shared plans, so everyone
• Partner with the event teams to align marketing activity with each event’s goals and key milestones.
• Drive delivery end to end; keeping campaigns on track, removing blockers, and stepping in hands-on where needed to hit deadlines and quality.
• Own the numbers; track performance against KPIs such as registrations, MQLs and MQL-to-SQL conversion, and adjust activity to improve results.
• Oversee the partnerships that support our events and brands, including media partners, associations, affiliates and speaker advocacy.
• You will also be required to attend our events in the UK and overseas.

Requirements

• A well-rounded marketing leader with broad experience across channels; email, social, web etc.
• A proven track record of planning and delivering integrated, multichannel campaigns that hit their targets.
• Someone hands-on and proactive, a self-starter who is comfortable owning delivery and running several campaigns at once.
• A great people leader, coach and mentor. Someone who enjoys supporting and enabling the development of others.
• Strong at working across teams and influencing others, ideally within a matrix structure.
• A best-practice mindset, you bring experience and ideas that lift standards across the team.
• Comfortable with data and performance, you set KPIs, track them, and act on what they tell you.
• Familiar with marketing automation and CRM platforms.
• Experience managing or leading a high-performing team.
• A working knowledge of GDPR, including preference centres and privacy policies.

Preferred

• B2B and/or events marketing experience is a bonus, but not essential.