Responsibilities

• Own end-to-end go-to-market planning and execution for new product surfaces as they roll out.
• Lead GTM sequencing and prioritization across channels for major moments, including sporting calendar events, product launches, and market entries.
• Partner with product on feature positioning and messaging to translate the roadmap into a clear, phased market rollout plan.
• Build repeatable GTM playbooks so future launches can move faster.
• Own the growth P&L across paid (X/Meta and emerging channels), organic social, and email/CRM.
• Build and manage budget allocation models to maximize new user growth and retention within CAC targets.
• Define and own the core growth funnel and identify the highest-leverage points for intervention.
• Plan and execute always-on and moment-driven campaigns across owned and paid channels.
• Lead organic social strategy and the content calendar for Playbook and related brand accounts.
• Build and run follower growth, referral, and reactivation campaigns using mechanics like streaks, deeplinks, and gamified incentives.

Requirements

• 6–8+ years of marketing/growth experience.
• Experience in the sports betting, gaming, or affiliate/media industry.
• Proven track record owning paid and organic acquisition channels with real budget and CAC/LTV accountability.
• Experience building and scaling retention/lifecycle programs.
• Hands-on experience launching go-to-market plans for new products or features.
• Strong command of performance marketing fundamentals alongside brand/content instincts

Preferred

• Experience with, or strong familiarity with, growth mechanics like referrals, streaks, deeplinks, and social-native distribution.
• Comfortable operating across multiple markets and regulatory environments (US, UK, Brazil).
• Experience working in a startup environment.
• Social media experience

Benefits

• The opportunity to work with talented colleagues across multiple countries and cultures
• A high level of ownership and trust in your work
• Flexibility in how and where you work (depending on location and team setup)
• Learning and development opportunities as you grow your career
• The chance to work with products and brands used by millions of sports fans worldwide