Responsibilities

• Positioning and narrative
• Turn our current positioning work into a single core story and message framework that Sales, Marketing and the executive team all use.
• Develop a distinctive, confident brand voice.
• Name and own our key ideas, problems and capabilities, GTM & Demand generation
• Build messaging and content paths for our different bank segments
• Support the launch of our new SaaS offering for regional banks, from positioning and launch plan to demand generation.
• Create a content programme
• Run targeted, content led campaigns across LinkedIn, email, search and events
• Own the website experience, including the content hub, launch pages and conversion paths.
• Sales alignment, Operation & PR

Requirements

• Senior B2B marketing experience in financial technology, capital markets or similarly complex enterprise technology.
• A record of building or substantially rebuilding a marketing function, ideally at a growth-stage firm.
• Strong writing and storytelling skills, with an ability to turn complex technology into a clear argument.
• Experience of content-led demand generation and measuring it against pipeline.
• Credibility with senior technologists and traders, and comfort working directly with the executive team.
• Based in London, with willingness to travel.

Preferred

• Knowledge of FX, e-trading or banking technology buyers
• Experience launching SaaS or platform products, including in a regulated environment.
• Experience driving international go-to-market, inc the US/APAC.