Responsibilities

• You’ll take ownership of marketing campaigns from initial planning through to delivery and post-event reporting.
• This will include developing full-cycle marketing strategies for our seasonal venues, festivals, food and hospitality experiences and other ticketed events; establishing campaign timelines, audiences, messaging, channels and budgets; and translating those strategies into clear requirements for your team and external contributors.
• You’ll manage multi-channel campaigns across areas such as paid social, organic social, email/CRM, digital advertising, content, PR, partnerships, websites and ticketing platforms, selecting the right mix for each individual event rather than applying the same formula to every campaign.
• You’ll be expected to understand the relationship between marketing activity and commercial performance. That means monitoring ticket sales, bookings, campaign spend, conversion and other relevant KPIs throughout a campaign and adjusting activity where necessary.
• You’ll also lead marketing activity for Showbase itself, helping us communicate our capabilities, projects and services to prospective clients, alongside campaign delivery for one of our major location-based clients.
• You must be comfortable taking responsibility for a marketing budget.
• You’ll be expected to build and manage campaign budgets, allocate spend across appropriate channels, monitor performance against budget and provide clear reporting on both marketing activity and commercial outcomes.
• We don’t expect marketing to operate separately from the commercial performance of an event. You should be able to explain what has been spent, what it has achieved, what is working, what isn’t, and what you recommend changing as a campaign progresses.
• You’ll need to identify what each campaign requires, brief the right people, coordinate contributors and ensure everything is delivered to the required standard and deadline. That might include designers, photographers, videographers, content creators, paid media specialists, PR support, web developers or other freelancers.
• The role is the first member of a new in-house marketing function at Showbase.

Requirements

• Previous event marketing experience is essential. Applications without demonstrable experience of marketing live events will not be considered.
• We’re particularly interested in candidates who have worked across different event formats, audience sizes and price points. Experience could include festivals, seasonal venues and pop-ups, food and drink events, hospitality, visitor experiences, ticketed attractions, public events, branded events or similar.
• You’ll need to be commercially minded, organised and comfortable taking responsibility.
• This is a hands-on role. While you’ll have the ability to bring in and ultimately build a team around you, we’re looking for someone who is prepared to get involved directly rather than simply managing agencies from a distance.
• Strong project management skills and the ability to manage multiple campaigns with overlapping deadlines.
• Ability to deliver end-to-end event marketing campaigns, manage multi-channel marketing campaigns, forecast spend and report on performance.
• Experience briefing and managing designers, creatives, agencies, freelancers and other marketing specialists.
• The ability to build and manage your own workload and, increasingly, your own marketing team.