Responsibilities

• Manage the consumer brand ensuring consistent messaging across all marketing channels including digital, print, socials, partnerships.
• Create and implement an annual marketing plan and budget for the first hotel (Powdermills) as well as support with launch plans for future assets.
• Manage all brand marketing collateral, ensuring consistency and quality across assets, including guest room materials, channel-specific support for the revenue team, and employment branding for local hiring initiatives.
• Execute the tried and tested marketing channels to ensure distribution is far and wide to start with but also invest in building a direct-to-consumer CRM and strategy to mitigate OTA fees and costs for the longer term. Build and own our own audience.
• Plan and execute quarterly marketing, programming, and event strategies for the hotel, while overseeing cultural activities such as music, events, wellness, and talks in collaboration with the team.
• Manage PR and digital agencies, reviewing and optimising strategies as needed.
• Manage creative acquisition campaigns, optimise based on data, oversee third-party agencies, and create targeted CRM communication plans, newsletters, and audience-specific strategies for B2B, locals, members, leisure guests, and wellness.
• Explore new and creative growth strategies including identifying new channels, formats, campaigns and partners with aligned audiences and values.
• Contribute to the continuous review and enhancement of the guest journey and ensure our technology systems are optimised to learn and convert enquiries to maximise table reservations, room bookings and meeting and events bookings.
• Website management.
• Drive investment and activations with food and drink suppliers and affiliate brands, while collaborating with the founder to establish partnerships with aligned brands and audiences and execute joint marketing initiatives.
• Drive partnerships with aligned brands and affiliates to support marketing efforts and activations.
• Lead and manage a small marketing team, providing strategic direction while staying hands-on in execution.
• Manage and support content creation for all marketing channels and social media.
• Leverage guest data and stay updated on marketing and industry trends to drive informed decisions and maintain a competitive edge.
• Manage brand execution across all touchpoints (The Restaurant, Cocktail bar, Pub, Wellness, Hotel, Socials)
• Actively champion and promote the brands’ diversity, equity and inclusion strategy.
• Complete other tasks as necessary and reasonably required in line with business needs