Responsibilities

• Develop and implement the overall marketing and communications strategy aligned with organisational objectives
• Provide strategic input into business planning, growth initiatives, and organisational positioning
• Lead, inspire, and manage the marketing team to deliver high-quality, high-impact outcomes
• Stay up to date with market trends, sector developments, and emerging innovations
• Oversee annual marketing planning, reporting, budgets, and forecasting processes
• Define, develop, and strengthen brand identity, positioning, and value proposition
• Ensure consistency in messaging, tone of voice, and visual identity across all channels
• Lead brand awareness and reputation management initiatives
• Ensure all outputs align with brand guidelines and campaign toolkits
• Oversee the planning, execution, and evaluation of integrated marketing campaigns across programmes and organisational priorities

Requirements

• Degree in relevant field OR relevant professional qualification
• Proven experience in a senior marketing role with strategic responsibility
• Strong leadership and team management capabilities
• Excellent strategic thinking and analytical skills
• Strong digital marketing experience (SEO, PPC, email, social media, analytics)
• Experience using Google Analytics (GA4), CRM systems, CMS and SaaS platforms
• Excellent communication, stakeholder engagement, and interpersonal skills
• Strong project management skills with ability to manage multiple priorities
• Data-driven approach to decision-making
• Knowledge of compliance, photo consent, and GDPR in direct marketing

Preferred

• Experience in charity, public sector, or health/wellbeing sector
• Experience with WordPress/Divi or equivalent CMS platforms
• Experience with Beacon CRM or equivalent platform
• Design and content creation skills (e.g. Canva or Adobe Creative Suite)
• Experience in PR, partnerships, or fundraising campaigns
• Confident working with external consultants and subject matter experts

Benefits

• Hybrid work location policy
• There is access to an office every day of the week, or staff can choose to work from home.
• There will sometimes be a need for travel around the Cambridgeshire, Peterborough and wider partnership area which will necessitate the postholder having access to suitable transport.