Head of Marketing and Communications

South Croydon, Croydon, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own the school’s market narrative and enrollment journey with an insight-led, cross-channel strategy across digital, social, PR, events and content.

Brand guardianship and audience strategy that aligns with admissions goals.
Lead Open Days, feeder initiatives, and community partnerships across the GDST network.
Oversee budgets, external partners, and a two-way data-driven campaign calendar to deliver high-quality outcomes.

Job Description

Responsibilities

Shape how Croydon High School is seen, understood and experienced, strengthening its reputation, growing engagement and supporting pupil recruitment and retention
Lead an ambitious, insight-driven marketing strategy across digital, social media, PR, advertising, publications and events
Act as guardian of the school’s brand, create compelling campaigns and content, oversee the website, SEO and GEO activity, and use data and market intelligence to identify new opportunities
Work closely with Admissions and senior leaders to deliver an exceptional journey for prospective families from first enquiry through enrolment
Lead the marketing of Open Days, Taster Events and feeder-school initiatives, while building strong relationships across the school, GDST and wider community
Manage the Marketing and Communications Coordinator, external partners and the marketing budget, ensuring projects are engaging, effective and delivered to a high standard

Requirements

Proven marketing experience
Excellent writing and communication skills
Strong organisation
Sound judgement
Good understanding of digital marketing, SEO, GEO, social media and customer journeys

Preferred

Creativity, energy and confidence to manage competing priorities in a busy, service-focused environment

Benefits

Competitive salaries and pay progression
Extensive professional development opportunities
Training Grants For Obtaining Further Qualifications
GDST central training and development programme
Generous pension schemes
Life assurance benefit
Free school lunches
Up to 50% discount on fees for children at GDST schools
Interest free loans for training, computer purchase or season tickets
Cycle to Work scheme

GDST (The Girls' Day School Trust)

A family of 25 girls’ schools, including 23 independent schools and two academies, across England and Wales.We have over 4,000 staff, over 19,000 students between the ages of three and 18, and an alumnae network of over 100,000 - the largest of its kind in the UK. As a charity that owns and runs a network of girls' schools in England and Wales, it reinvests all its income in its schools. Founded in 1872, the GDST has a long history of pioneering innovation in the education of girls, and is the largest single educator of girls in the UK (and the UK’s largest educational charity).GDST schools and academies:● The Belvedere Academy, Liverpool● Birkenhead High School Academy● Blackheath High School● Brighton Girls● Bromley High School● Croydon High School● Howell’s School, Llandaff, Cardiff● Kensington Prep School● Newcastle High School for Girls● Northampton High School● Northwood College for Girls● Norwich High School for Girls● Notting Hill & Ealing High School● Nottingham Girls’ High School● Oxford High School● Portsmouth High School● Putney High School● Redmaids' High School, Bristol● Royal High School, Bath● Sheffield Girls'● Shrewsbury High School● South Hampstead High School● Streatham & Clapham High School● Sutton High School● Sydenham High School● Wimbledon High School

London, England, GBR

536 employees (11 in marketing)

www.gdst.net