Own scaling demand-gen by leading multi-channel campaigns and a high-performing team, turning audience insight and messaging into measurable growth across awareness, engagement, and registrations.

• Lead the development and delivery of the annual demand generation strategy.
• Identify opportunities to improve awareness, engagement and registrations.
• Drive innovation by testing new channels and marketing approaches.
• Ensure activity delivers against agreed KPIs and acquisition targets.
• Lead integrated multi-channel campaigns across paid, organic and content channels.
• Own brand guidelines and ensure consistency across all communications.
• Drive the development of messaging frameworks and tone of voice.
• Oversee content strategy across websites, campaigns and alumni platforms.
• Lead the use of personas and audience insights to shape campaigns.
• Ensure all content and communications maintain a high editorial standard.

• Extensive B2B marketing experience
• Proven success leading multi-channel marketing campaigns
• Significant content marketing and communications experience
• PR campaign and agency management experience
• Excellent copywriting, editing and proofreading skills
• Experience using customer insight and personas to shape campaigns
• Team leadership and people development experience
• Budget ownership and ROI management experience
• Senior stakeholder engagement experience
• Event marketing experience
• Strong analytical and reporting capability
• Understanding of GDPR

• Public sector or government stakeholder experience
• Knowledge of SMEs and the small business market
• Experience managing direct and indirect marketing channels

• Hybrid working environment
• Friendly, supportive and collaborative culture
• Opportunity to shape a high-profile national programme
• Meaningful work with direct impact on UK business growth
• Professional development opportunities