Responsibilities

• Developing and owning the marketing strategy across B2B and B2C markets, ensuring every activity connects directly to commercial outcomes and revenue growth.
• Leading and directing the sales function, setting the direction and holding the team accountable for delivery against the marketing strategy.
• Building the brand — positioning the business as the technology leader in its field, developing messaging, driving digital presence and creating the collateral the commercial team needs to win.
• Owning digital marketing — website, SEO, LinkedIn, campaigns and lead generation — with a clear focus on pipeline and measurable results.
• Managing partner and distributor marketing, developing co-branded campaigns and joint go-to-market activity that drives sales through the channel.
• Leading the business's presence at key industry events and trade exhibitions and building relationships with sector media and industry bodies.
• Implementing proper marketing infrastructure — CRM integration, analytics, automation and campaign attribution — so the function runs on data not instinct.
• Managing the marketing budget with commercial discipline and reporting to the CEO and board on performance against agreed KPIs.

Requirements

• A senior marketing professional with genuine commercial instinct and a track record of leading both marketing and sales functions in a technical or engineering led environment.
• You will need to be credible with a technical product, comfortable presenting at board level and capable of operating with real autonomy in an SME.
• You do not need a photovoltaics background but you do need to understand how to market technically complex products to technically informed buyers.
• A background in renewable energy, engineering, construction, manufacturing or technology would be a significant advantage.
• Strong digital marketing credentials are essential.
• Experience of managing and developing a sales team is important.
• International market development experience would also be beneficial.