Responsibilities

• Owning the marketing-sourced pipeline target and reporting on it weekly to the CRO
• Running major content-led campaigns across the year built around our research, each with a full asset kit including landing page, email nurture, SDR sequences, webinar, supporting blogs, sales one-pager, and social content
• Managing paid channels including LinkedIn ABM and paid search, making budget decisions based on conversion data not assumptions
• Running the webinar programme from topic selection through to post-event follow-up
• Planning and delivering a field marketing and executive event programme
• Owning HubSpot campaign tracking, UTM structure, lead scoring, and MQL routing in partnership with RevOps
• Briefing and managing content and social support to deliver the creative and social layer of each campaign
• Making the BlueOptima brand show up consistently and credibly in the places our buyers spend time

Requirements

• You will have at least eight years in B2B marketing with a meaningful chunk of that in enterprise SaaS.
• You have owned a pipeline number before and you are comfortable being held to one.
• You know the difference between a marketing qualified lead and a real buying signal and you build programmes around that distinction.
• You are strong on HubSpot. Not at an admin level but at a level where you can look at a lead scoring model, a routing workflow, or an attribution report and know immediately whether it is set up correctly.
• You understand how long enterprise deals take to close and you build your campaigns accordingly.
• You are a good writer and a good briefer. The campaigns we run are research-led and content-heavy. You do not need to produce everything yourself but you need strong enough judgement to know what good looks like and to get it out of the people around you.

Preferred

• Experience in developer tooling, DevOps, cybersecurity, or any SaaS product sold to engineering leadership is a genuine advantage.

Benefits

• London HQ, 3 days in office, 2 remote
• 32 days holiday including bank holidays
• 12 weeks paid maternity and paternity leave
• 4 weeks per year flexible remote working from anywhere
• Annual Leave purchase (up to 10 extra days)
• Work from Home Equipment allowance
• Pet friendly office
• Sponsored Learning Opportunities
• Cycle2work scheme
• Team Socials